Brand Manager - Cat

Wellness Pet Company NL; Burlington (MA); On-site; USD 118,900 - 175,900; Full time

Job summary

Wellness Pet Company NL is looking for a Brand Manager for Cat in Burlington, MA. This role focuses on driving growth via insights, leading innovation initiatives, and ensuring brand strength. The ideal candidate should have 3–5 years of Brand Management experience, analytical skills, and a collaborative mindset.

The company offers a full benefits package and emphasizes community and inclusivity in the workplace. The salary range for this position is $118,900 to $175,900 annually.

Qualifications

• 3–5 years of CPG Brand Management experience.
• Proficient in Nielsen or IRI analytics.
• Experience leading cross-functional teams.

Responsibilities

• Drive growth for the Cat Portfolio.
• Analyze brand and category performance.
• Lead innovation projects from concept to launch.

Skills

Analytical skills

Strategic mindset

Collaboration

Creativity in marketing

Education

Bachelor's degree

MBA preferred

Tools

Nielsen

IRI

Job description

About The Wellness Pet Company

The Wellness Pet Company is on a mission to help the next generation of pet parents fulfill a shared life of wellbeing with their pets through a foundation of proven nutrition. We are committed to crafting high-quality pet food, dental chews, treats, and topper recipes that are made with the perfect balance of high-quality natural ingredients paired with the latest scientific research and technologies. As a community of people working together, Wellies are positively obsessed with how to deliver proven health outcomes that pet parents can see and pets can taste. Wellies bring their best to work every day, come ready to collaborate, embrace the hard things, and own their outcomes.

Our Team is based out of our office in Burlington, Massachusetts, where we work in-office Monday through Thursday each week, and remotely on Fridays. Team members must reside within or be willing to relocate to a commutable distance from our Burlington office.

What You’ll Accomplish

As the Brand Manager for Cat, you will be responsible for driving the growth of one of Wellness Pet’s most exciting businesses. You will translate insights into strategies, lead cross-functional projects, and deliver initiatives that drive growth for the Cat Portfolio. You’ll act as the connective tissue between consumer insights, innovation, sales, and integrated marketing to ensure we build a brand pet parents love and retailers support. In this role, you will:

• Establish and maintain a deep, working-level knowledge of our consumer, category, brand, and products.
• Analyze brand, product, promotional, and category performance identifying trends, risks, and opportunities.
• Lead cross-functional Innovation and Renovation projects from concept through commercialization and launch.
• Develop and execute annual brand plans that include new product launches, promotional plans, merchandising, and distribution opportunities.
• Utilize your data insights and market observations to identify new opportunity areas for the Treats business, driving thoughtful discussions to test, learn, and grow.
• Be a key contributor to the management and growth objectives of the Wellness Pet business.

Who We’re Looking For

Team Wellie is a group of people who are truly obsessed with all the best ways about winning for the consumer and the pets they love. And so, we are seeking an individual who:

• Always starts with the consumer
• Is dedicated to doing it right the first time
• Brings their best every day
• Has an “all-in” mindset
• Embraces the hard things and does them right away
• Owns their outcomes
• Gives back to their community

In Addition, Our Ideal Candidate Will Possess

• Bachelor’s degree required; MBA preferred or equivalent experience
• 3–5 years of CPG Brand Management experience
• Proven analytical skills and a strategic mindset
• Proficient in Nielsen or IRI
• Strong creative eye and experience in packaging and marketing asset creation
• Experience and proven ability to lead, influence, and collaborate with cross-functional teams
• Track-record of always demonstrating grace and a positive (yet pragmatic) attitude towards challenges and opportunities

Why Wellness Pet?

We care about the wellbeing of our people, their families, and their pets. We treat every Wellie to a best-in-class benefits package, a warm and welcoming environment, and a place where you can learn and grow professionally. More information about what makes us special can be found on our website. The Wellness Pet Company is proud to be an equal opportunity workplace. We foster an inclusive work environment and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

The annual salary range for this position is $118,900 to $175,900, based on a full-time work schedule, anticipated responsibilities, market benchmarks, and organizational equity. Compensation may vary within that pay range depending on the selected candidate’s professional background, experience, operational needs, and other considerations permitted by law. The full compensation details will be communicated upon finalization of the employment offer and may include eligibility for participation in a bonus program.