Brand Manager, Canada

Vinarchy group.; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Vinarchy, a newly formed global wine company, seeks a Brand Manager to lead the Canadian portfolio and partner with Corby Wine & Spirits. You will shape brand plans, allocate marketing investment, and drive portfolio performance in-market.

You will collaborate across Marketing, Commercial and Leadership teams, manage agencies, and use shopper insights to optimise activation. This dynamic, fast-paced role offers growth with the business.

Qualifications

• 5–8 years experience in Brand Management or Customer Marketing within FMCG or Beverage.
• Experience working closely with distributors or commercial partners.
• Strong understanding of annual brand planning, marketing investment and budget management.
• Excellent stakeholder management and relationship-building skills.
• Commercial mindset balancing brand building and business performance.
• Experience managing agencies and cross-functional projects.
• Strong analytical capability using performance data to optimise marketing investment.
• Self-starter thriving in a collaborative, fast-paced environment.

Responsibilities

• Develop and execute annual marketing plans for the Canadian portfolio.
• Build strong working relationships with Corby Marketing, Commercial and Leadership teams.
• Manage A&P investment and ensure delivery against agreed priorities.
• Deliver the Canada Marketing Scorecard and monitor brand performance.
• Coordinate local campaign execution and activation programmes.
• Ensure all activity adheres to global brand strategy and governance.
• Manage local agencies and external partners where required.
• Identify optimisation opportunities based on market performance and consumer insights.
• Support innovation launches and portfolio development with Global Brand and Innovation teams.
• Provide regular performance reporting and recommendations to the Americas Marketing Leadership Team.

Skills

Brand management

Distributor collaboration

Annual brand planning

Budget management

Stakeholder management

Commercial mindset

Agency management

Analytics

Job description

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine.

Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.

About the role

The Brand Manager will lead the development and execution of Vinarchy's brand portfolio in Canada, acting as the primary marketing partner to Corby Wine & Spirits (distributor partner). The role is responsible for ensuring agreed brand strategies are executed effectively in market, marketing investment is optimised, and portfolio performance is delivered in line with annual business objectives. The Brand Manager will embed themselves within the Corby business, building strong relationships across Marketing, Commercial and Leadership teams to ensure Vinarchy brands receive the focus, investment and execution required to drive sustainable growth.

Key Responsibilities:

• Develop and execute annual marketing plans for the Canadian portfolio.
• Build strong working relationships with Corby Marketing, Commercial and Leadership teams.
• Manage A&P investment and ensure delivery against agreed priorities.
• Deliver the Canada Marketing Scorecard and monitor brand performance.
• Coordinate local campaign execution and activation programmes.
• Ensure all activity adheres to global brand strategy and governance.
• Manage local agencies and external partners where required.
• Identify optimisation opportunities based on market performance and consumer insights.
• Support innovation launches and portfolio development in partnership with Global Brand and Innovation teams.
• Provide regular performance reporting and recommendations to the Americas Marketing Leadership Team.

Key Requirements:

• 5–8 years' experience in Brand Management or Customer Marketing within FMCG or Beverage.
• Experience working closely with distributors or commercial partners.
• Strong understanding of annual brand planning, marketing investment and budget management.
• Excellent stakeholder management and relationship-building skills.
• Commercial mindset with the ability to balance brand building and business performance.
• Experience managing agencies and cross-functional projects.
• Strong analytical capability with experience using performance data to optimise marketing investment.
• Self-starter who thrives in a collaborative, fast-paced environment.

Why Join Us?

Joining Vinarchy means becoming part of a newly formed global wine company with bold ambitions to redefine wine and drive meaningful growth across the industry. This role offers the opportunity to make a direct impact in key U.S. markets by working closely with distributor partners, customers, and cross-functional teams to grow an exciting portfolio of brands. At Vinarchy, we value entrepreneurial thinking, collaboration, and accountability, and we are building a culture where talented individuals can contribute, innovate, and grow alongside the business as we expand our presence and shape the future of wine.

At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability.