Brand Manager - BSN

Glanbia Performance Nutrition (GPN); Chicago (IL); On-site; USD 171,200 - 214,000; Full time

Benefits offered by this job

401(k)

Paid paternity leave

Tuition assistance

Paid maternity leave

Vision insurance

Medical insurance

Disability insurance

Job summary

A leading sports nutrition company is looking for a Brand Manager to oversee P&L and develop marketing plans. The ideal candidate should have 5+ years of CPG experience and strong analytical skills to optimize brand strategies. This role also includes managing brand performance and marketing budgets, making it pivotal for company growth.

Qualifications

• 5+ years of experience in CPG marketing.
• Strong ability to persuade audiences internally and externally.
• Advanced knowledge of market trends and analysis.

Responsibilities

• Monitor brand performance and conduct business planning.
• Manage marketing budget and ensure effective allocation.
• Develop and implement annual brand plans and marketing initiatives.

Skills

Presentation skills

Analytical thinking

Team collaboration

Education

Bachelor’s degree

Master’s preferred

Tools

MS Office Suite (Excel, Word, PowerPoint)

Job description

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Senior Talent Acquisition Partner | Glanbia Performance Nutrition and Glanbia Nutritionals

From athletes to remote workers, people around the world want to eat well and live healthier, more active lives. Glanbia's performance and lifestyle brands include Optimum Nutrition, Isopure, BSN, think! bars, Amazing Grass and more. Whether you want to build muscle, reach peak performance, eat more protein-rich foods, or lose weight, we have a product to match.

Due to internal rotations we have another opening within our BSN team for a Brand Manager!

Responsibilities - Brand Manager, BSN

The Brand Manager, Sports Nutrition (BSN) is responsible for continuously monitoring brand performance, integrated business planning, P&L, as well as leading, developing, and executing brand building and marketing plans

As the Brand Manager you will be responsible for:

• Full P&L ownership and delivery inclusive of IBP, monthly reporting, trade management
• Oversee brand marketing budget to ensure key ATL/BTL initiatives are sufficiently supported and deliver against marketing objectives while driving spending efficiencies to maximize working dollar
• Monitor brand, competitive and category performance with syndicated data
• Develop and implement annual brand plans, partnership with centers of excellence, develop and launch innovation
• Analyze market trends and recommend changes/optimization to brand strategies based on analysis and feedback
• Maximize revenue and profitability of assigned group
• Navigate risks and opportunities to annual plan
• Own the strategy and briefing process for new marketing initiatives
• Oversee storytelling and communication of the brand’s overall brand equity strategy and activation plans both for internal and external stakeholder
• Ensure Legal approval of all documents, contracts and materials that touch external stakeholders
• Champion best in class creative development and execution to drive ownable differentiation and breakthrough in the marketplace, leading to YoY improvements in brand equity driver

Experience

• Bachelor’s degree, Masters preferred and 5+ years of experience in CPG
• Strong presentation skills and ability to persuade audiences (internal and external key stakeholder)
• Advanced MS Suite (Excel, Word, PowerPoint), Teams

Glanbia Performance Nutrition is a global company and manufactures and markets the full range of performance nutrition and lifestyle products including protein, pre-workout, muscle gainers, ready-to-eat snacks and general health.

What we would like to offer you!

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary, 401K. Today, GPN has approximately $1.2B in revenue and 2,500 employees worldwide. With state-of-the-art production facilities occupying over 500,000 square feet of operating space, GPN is the only sports nutrition company to manufacture and market items in every product category.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Analyst, and Project Management

• Industries

  Food and Beverage Services, Manufacturing, and Wellness and Fitness Services

Referrals increase your chances of interviewing at Glanbia Performance Nutrition (GPN) by 2x

Inferred from the description for this job

401(k)

Paid paternity leave

Tuition assistance

Paid maternity leave

Vision insurance

Medical insurance

Disability insurance

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