Brand Manager

Spin Master; Wilton (CT); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Flexible work hours

Comprehensive benefits

Growth opportunities

Inclusive culture

Job summary

Spin Master is seeking a Brand Manager for Melissa & Doug to drive brand growth through integrated marketing campaigns and strategic partnerships. You will lead marketing communication strategies, manage budgets, and oversee cross-functional execution to bring the brand narrative to life for consumers globally.

Responsibilities include developing campaigns, directing internal and external teams, and delivering strategic reports.

Qualifications

• Proven track record in brand management with integrated marketing campaigns and consumer product launches.
• Deep expertise in consumer insights and audience targeting to inform brand strategies.
• Strong financial acumen with experience managing marketing budgets and optimizing campaigns.
• Experience writing agency briefs and coordinating with external media and PR agencies.
• Demonstrated ability to lead cross-functional project teams and align stakeholders on timelines.

Responsibilities

• Lead development and execution of integrated marketing campaigns across channels, managing budgets to optimize ROI.
• Direct cross-functional teams, establishing timelines and accountability for partners.
• Partner with Creative team to define communication strategies and content.
• Deliver briefs to external media and PR agencies and evaluate performance.
• Translate campaign metrics into strategic reports for senior leadership.
• Use consumer insights to craft tailored communication strategies that build brand affinity.

Skills

Brand management

Campaigns

Insights

Budgeting

Agency briefs

Cross-functional leadership

Audience targeting

Analytics

Executive reporting

Job description

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company? At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

Job Description

As the Brand Manager for Melissa & Doug, you are responsible for driving brand growth through integrated marketing campaigns and strategic partnerships. You will lead our marketing communication strategy, manage the brand budget, and oversee cross-functional project execution to bring our brand narrative to life and engage consumers globally.

How will you create impact?

Lead the development and execution of integrated marketing campaigns across multiple channels, managing allocated budgets to optimize return on investment. Direct cross-functional teams, establishing clear timelines and holding project partners accountable to ensure seamless execution. Partner with the Creative team to define communication strategies and develop compelling, brand-aligned content. Deliver strategic briefs to external media and public relations agencies, continuously evaluating and optimizing performance. Consolidate complex campaign performance data to track marketing effectiveness, translating metrics into clear strategic reports for executive leadership. Utilize consumer insights and audience targeting data to develop tailored communication strategies that build lasting brand affinity.

What are your skills and experience?

• Proven track record in brand management, with demonstrated experience leading integrated marketing campaigns and launching consumer products.
• Deep expertise in consumer insights, audience targeting, and translating market research into actionable brand strategies.
• Strong financial acumen with experience managing marketing budgets, analyzing performance metrics, and optimizing active campaigns to meet business goals.
• Experience writing agency briefs, managing creative deliverables, and partnering with external media and public relations agencies.
• Demonstrated capability to lead cross‑functional project teams and align multiple stakeholders on timelines and goals.
• Advanced analytical skills with the ability to synthesize multiple data sources into cohesive performance stories for senior management.

#LI-Hybrid #LI-HM1

The anticipated pay range for candidates who will work in Connecticut is $100,000 to $120,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi‑state employer, and this salary range may not reflect positions that work only in other states.

This job posting is tied to an open vacancy.

What you can expect from us:

• Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.
• Growth and Career Opportunities
• Flexible Work Hours
• Innovation, Collaboration and Fun
• Comprehensive Benefits
• Other fun Perks!

What’s it like to work here?

Spin Master is a fast‑paced, hands‑on organization that provides many great opportunities for impactful decision‑making; though our challenging start‑up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team. Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at [e-mail] or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.

Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.

Our Mission and our Vision is to make life more fun by pushing the boundaries of innovation, creativity, and fun! A part of our company from the very start, our values are embodied in everyone from top leadership through to new and veteran team members alike, who –like you– were attracted to Spin Master due to our shared mind set, moral code, and way of being. Basically speaking, we enjoy a casual culture here, having fun while we are creating fun!