Brand Manager

Frank Beverage Group; Town of Middleton (WI); Hybrid; USD 70,000 - 95,000; Full time

Job summary

Frank Liquor Company is seeking a Brand Manager to drive growth for our supplier portfolio and strengthen brand presence across our territory. You will build partnerships, develop strategies, and collaborate with sales to expand distribution and execute promotions.

The role requires strong relationship-building, negotiation, and analytical skills, plus the ability to travel and manage pricing and profitability while maintaining brand standards.

Qualifications

• 3+ years of beverage or CPG sales experience.
• Brand management or leadership experience preferred.
• Experience with supplier marketing and promotions.
• Valid driver's license and reliable transportation.
• Ability to obtain liquor salesperson permit.
• Willingness to travel including overnight stays.

Responsibilities

• Build supplier partnerships and manage relationships with brand goals and programs.
• Develop and execute brand strategies, promotions, and GTM initiatives.
• Expand product distribution and strengthen brand presence across the territory.
• Lead sales initiatives with leadership to set priorities and train the team.
• Manage pricing strategies, forecast sales, and monitor profitability.
• Strengthen retailer relationships to support brand execution and programs.
• Oversee brand execution, promotions, and inventory to align with objectives.
• Analyze sales data, budgets, and performance trends to inform decisions.
• Coordinate promotional materials and lead trainings and tastings for teams.
• Maintain expert knowledge of brands, upcoming promos, and guidelines.

Skills

Relationship-building

Communication

Organizational skills

Presentation skills

Negotiation

Collaboration

Analytical thinking

Adaptability

Beverage industry knowledge

Regulatory knowledge

Education

Bachelor's degree in related field

High school diploma or equivalent

Industry-related certifications preferred

Tools

eoStar

Job description

Description

Are you passionate about the beverage industry, building strong relationships, and bringing brands to life? Frank Liquor Company is looking for a motivated and strategic Brand Manager to drive the growth and success of our supplier portfolio!

In this role, you'll serve as the primary connection between our supplier partners, sales teams, and retail customers. You'll develop brand strategies, identify new business opportunities, execute promotional programs, and collaborate with teams across the organization to expand product distribution and strengthen brand presence throughout our territory.

What You'll Do

• Build Supplier Partnerships: Serve as the primary point of contact for assigned suppliers, developing strong relationships and maintaining regular communication regarding brand goals, programs, and business opportunities.
• Drive Brand Growth: Develop and execute supplier brand strategies, promotional programs, and go-to-market initiatives that support sales objectives and expand brand awareness.
• Expand Distribution: Partner with sales managers and representatives to identify opportunities, increase product distribution, and strengthen brand presence throughout the Frank Liquor Company territory.
• Lead Sales Initiatives: Collaborate with sales leadership to establish priorities, communicate brand programs, and provide ongoing portfolio training and development to the sales team.
• Manage Pricing & Profitability: Develop promotional pricing strategies, evaluate retail pricing, forecast sales, and monitor profitability to support both company and retail partner objectives.
• Strengthen Retail Relationships: Build relationships with key retailers and internal stakeholders to support brand execution, identify opportunities, and deliver successful programs.
• Oversee Brand Execution: Monitor brand standards, promotional activities, inventory levels, and retail execution to ensure alignment with supplier and company objectives.
• Analyze & Plan: Develop and track supplier and internal sales budgets, evaluate performance trends, and use data to make informed business decisions.
• Bring Brands to Life: Coordinate promotional materials, lead brand presentations, and conduct product trainings and tastings for sales teams and retail partners.
• Stay Ahead of the Portfolio: Maintain expert knowledge of assigned brands, product offerings, upcoming promotions, supplier guidelines, and industry regulations.
• Support Business Initiatives: Identify opportunities for continuous improvement, assist with special projects, and adapt to evolving business priorities.

What We're Looking For

• Strong relationship-building, communication, and interpersonal skills.
• A proactive, results-driven mindset with the ability to identify opportunities and turn them into action.
• Excellent organizational skills and the ability to manage multiple priorities in a fast-paced environment.
• Strong presentation and negotiation skills, with the ability to communicate effectively with diverse audiences.
• Analytical thinking and the ability to interpret sales trends, evaluate pricing, and make data-informed decisions.
• Ability to collaborate across departments, influence others, and build partnerships at all levels.
• Adaptability, sound judgment, and confidence navigating changing priorities and challenging conversations.
• Strong understanding of sales strategies, promotional execution, and business operations.
• Proficiency with industry-related software and reporting tools; experience with eoStar is preferred.
• Knowledge of the beverage industry, supplier marketing guidelines, and applicable alcohol distribution regulations.

Requirements

• High school diploma or equivalent required; bachelor's degree in a related field preferred.
• Three years of on- or off-premise experience and previous beverage industry sales experience preferred.
• Experience in the Consumer Packaged Goods (CPG) industry preferred.
• Previous brand management and/or leadership experience preferred.Industry-related professional certifications preferred.
• Valid driver's license, proof of insurance, and reliable transportation required.
• Ability to obtain and maintain the necessary liquor salesperson permit.
• Ability to travel, including overnight stays for business meetings and related activities.
• Flexibility to work occasional evenings, weekends, and holidays as business needs require.

Why Frank Beverage Group?

At Frank Beverage Group, we're proud of our people, partnerships, and the brands we bring to our communities. As part of our team, you'll have the opportunity to work alongside industry professionals, build meaningful supplier relationships, and make a direct impact on the growth and success of our business.

We also believe in creating a great working environment and supporting our employees with a comprehensive benefits package, including:

• Great work and social environment
• Paid Time Off
• Health and Dental Insurance
• 401(k) Savings Plan
• Company-Paid Life, Short-Term, and Long-Term Disability Insurance
• Flexible Spending Benefits
• And more!