Bilingual Trade Marketing Analyst

Sigma Alimentos, S.A. de C.V; Northern (KY); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Sigma Alimentos, S.A. de C.V. is seeking a Trade Marketing professional to align initiatives across Category, Trade and Shopper programs.

You will analyze opportunities, develop insights, and partner with Revenue Management, Category Management, and Field Sales to drive growth in assigned areas. The role requires a Bachelor’s in business-related field and 2+ years in trade marketing or brand management; MBA and bilingual English/Spanish are a plus.

Qualifications

• Bachelor’s Degree in Business, Finance, Marketing or related field, or equivalent work experience.
• Two (2) years of trade marketing, brand management, or related experience.
• Preferred Qualifications: MBA, 1 year broker or sales analyst, bilingual English/Spanish, P&L planning, consumer packaged goods experience.

Responsibilities

• Coordinates, develops, and implements strategies for Category, Trade, and Shopper initiatives for assigned area(s).
• Develops department and category insights to deliver greater share of promotion, distribution, and shelving.
• Analyzes new growth opportunities by category; recommends new business opportunities.
• Evaluates and measures campaign results; recommends changes to strategy.
• Conducts promotional performance analysis; prepares sales and financial reports.
• Creates and delivers comprehensive category reviews and executes category initiatives with clients in collaboration with stakeholders.
• Implements Trade Marketing strategies; tracks budget, communicates results, and makes recommendations to stakeholders.

Skills

Trade marketing

Brand management

SQL

Excel

P&L planning

Analytics

Cross-functional collaboration

Communication

Microsoft Office

Education

Bachelor’s Degree in Business, Finance, Marketing or related field

MBA (preferred)

Tools

SAP

BW Analyzer

High Jump

Nielsen consumption databases

SQL / ACCESS databases

Job description

Requisition ID48816-Posted05/14/2026-United States-Arizona-Permanent-College

Align trade marketing initiatives by leveraging analytical tools, identifying new strategic opportunities; developing and updating sales plans to increase assigned area(s) sales and profitability.

ESSENTIAL JOB FUNCTIONS

• Coordinates, develops, and implements strategies for Category, Trade, and Shopper initiatives for assigned area(s).
• Develops department and category insights to deliver greater share of promotion, distribution, and shelving.
• Analyzes new growth opportunities by category; recommends new business opportunities.
• Evaluates and measures campaign results; recommends changes to strategy.
• Conducts promotional performance analysis; prepares sales and financial reports.
• Creates and delivers comprehensive category reviews and executes category initiatives with clients in collaboration with stakeholders including Revenue Management, Category Management, and Field Sales.
• Implements Trade Marketing strategies; tracks budget, communicates results, and makes recommendations to stakeholders.
• Other duties as assigned.

MINIMUM QUALIFICATIONS

• Bachelor’s Degree in Business, Finance, Marketing or related field, or equivalent work experience.
• Two (2) years of trade marketing, brand management, or related experience.
• License/Certifications:
  N/A
• Preferred Qualifications:
  MBA
  1 year broker or sales analyst role experience
  Bilingual English/Spanish
  Experience planning and managing P&L
  Database management experience in SQL, ACCESS, or similar
  Consumer Packaged Goods experience
• Working knowledge of category management processes and applications
• Experience in SAP, BW Analyzer, and High Jump
• Working knowledge of consumption databases such as Nielsen
• Strong business and financial knowledge with business analytics skills
• Ability to plan, track, and evaluate trade management
• Ability to make recommendations based on gathered/partial information
• Ability to communicate across all levels and present complex ideas clearly
• Strong troubleshooting and problem resolution skills
• Proficient in Microsoft Office; advanced Excel (data analysis, pivot tables, complex graphs)
• Ability to build professional relationships in cross-functional environments
• Ability to work within a matrix organization

ENVIRONMENTAL / WORKING CONDITIONS

• Able to travel as needed.
• Remote role requiring standard Arizona business hours for meetings, collaboration, and operational needs.

PHYSICAL REQUIREMENTS

• Usual office environment with frequent sitting, walking, standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing.
• Frequent use of eye–hand–finger coordination for office machinery.
• Oral and auditory capacity for interpersonal and device-based communication.