Brand Manager

Spyne; New Jersey; On-site; USD 94,000 - 125,000; Full time

Benefits offered by this job

Competitive compensation

Equity plans

High-impact visibility

Career acceleration opportunities

Job summary

A cutting-edge AI technology firm is seeking a Mid-Senior level Brand Marketing Manager to lead brand strategy and campaign execution in the U.S. automotive market. The ideal candidate will have 3-5 years of experience in brand marketing, particularly within automotive tech or SaaS. The role requires building a strong brand narrative and executing multi-channel campaigns. Competitive compensation and benefits offered, with office based in New Jersey.

Qualifications

• 3-5 years of experience in brand marketing, particularly in automotive tech or SaaS.
• Experience working with automotive companies in the US market.
• Proven track record of building and scaling brands.

Responsibilities

• Lead brand strategy and campaign execution.
• Develop and evolve brand narrative tailored for U.S. dealerships.
• Oversee development of high-conversion content.

Skills

Brand marketing

Strategic communications

Full-funnel marketing campaigns

Storytelling and creative writing

Education

Bachelor's degree in Marketing or related field

Job description

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Brand Marketing Manager – U.S. Market (Onsite | Full-Time)

Spyne AI | Generative AI for Automotive Retail

Who We Are

At Spyne, we’re reimagining how cars are marketed and sold—powered by cutting-edge Generative AI. What began as a bold vision to help auto dealers sell online faster with AI-generated visuals has now evolved into a full-stack, AI-first automotive retail ecosystem.

Backed by $16M in Series A funding from top-tier investors like Vertex Ventures and Accel, we’re scaling rapidly:

Live in 47 countries, with aggressive expansion across the U.S. and EU

Launched industry-first AI-powered Image & 360° solutions

Achieved 5X revenue growth in the last 15 months—on track for 3–4X growth this year

Now onboarding 3,000–4,000 U.S. dealerships to our platform

Retail AI Product - t.ly/EyKC9

Meet our Leader in the US -

Dave Purgason as Head of Business- US

Series A Announcement -

Spyne raising another round!!

Spyne secures funding for US Expansion!

What are we looking for?

As we scale aggressively across the US, we're looking for a Brand Marketing Manager who can build a bold, authentic, and trustworthy voice for Spyne—positioning us as the AI partner of choice for forward-thinking dealers.

What You’ll Own

As Brand Marketing Manager, you will lead brand strategy, campaign execution, and storytelling that brings our GenAI-powered platform to life for franchise and independent dealerships alike.

You will build from the ground up:

A brand that resonates, differentiates, and drives demand in the competitive U.S. dealership space.

• Brand Strategy & Positioning: Develop and evolve Spyne’s brand narrative tailored for U.S. auto dealerships (GMs, Internet Directors, BDC Managers, etc.)
• Campaign Development: Lead end-to-end execution of multi-channel brand campaigns showcasing how Spyne's AI drives real ROI—from inventory listings to service lane engagement.
• Content Leadership: Oversee development of high-conversion content: website messaging, case studies, videos, trade materials, email sequences, and more.
• Localized Messaging for Dealers: Adapt our brand voice and assets for regional audiences across Tier 2/Tier 3 cities and dealer groups—making Spyne relevant to every lot.
• Partnership & OEM Marketing: Collaborate with OEM partners, dealer networks, and field teams to amplify brand visibility through co-marketing initiatives.
• Market Intelligence: Stay ahead of dealer sentiment, competitive messaging, and industry trends to proactively shape our brand positioning.
• Brand Governance: Ensure consistency across all touchpoints—from sales decks to product UI copy to conference booths.

What Will Make You Successful

• 3–5 years of experience in brand marketing, strategic comms, or product marketing—ideally in automotive tech, SaaS, or AI-first startups
• Must have experience of working with automotive companies in the US market
• Proven track record of building and scaling B2B brands, especially in fragmented and localized markets
• Deep understanding of dealership personas and the psychology of selling into dealer groups
• Experience leading full-funnel marketing campaigns—strategy, creative, messaging, execution
• A knack for storytelling with flawless writing chops and creative judgment
• Ability to work cross-functionally with product, GTM, and design teams
• Comfortable in a fast-moving, ambiguous startup environment where brand is built iteratively
• Deep alignment with Spyne AI’s core values: Customer Obsession, Think 10X- Not 10%, Extreme Ownership, Relentless Innovation Machine

Nice to Have

• Experience marketing AI/ML solutions or automotive data platforms
• Exposure to Dealer.com, CDK, Reynolds & Reynolds, or dealer CRM tools
• Past participation in automotive conferences like NADA, Digital Dealer, or NIADA
• Familiarity with ad tech, social strategy, or retail media networks targeting dealers
• Shape the voice of a category-defining AI brand in automotive retail
• A culture built on speed, ownership, and innovation
• Be the first brand hire in the US, with full ownership and visibility
• Competitive compensation + ESOPs + high-impact visibility
• Office in New Jersey with direct access to US leadership and customer-facing teams
• Career acceleration as one of the founding GTM members in the U.S.

If you're a storyteller, strategic thinker, and brand builder at heart—ready to launch and scale a disruptive AI brand across America’s auto retail ecosystem—we’d love to meet you.

Apply now and build the future of automotive AI with Spyne.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Internet

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