Brand Manager

Golden Pet Brands; Los Angeles (CA); On-site; USD 104,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401k match up to 3.5%

Annual bonus

Paid sick days

Employee Stock Ownership Plan

Cell phone & internet reimbursement

Professional development opportunities

Charity sponsorships

Yoga and mental health programs

EAP

Job summary

Golden Pet Brands is seeking a Brand Manager to lead strategy and execution to drive growth, revenue, and customer engagement. This role manages brand initiatives, product launches, marketing campaigns, and talent relationships while ensuring consistency across channels.

You will collaborate with creative, operations, product development, CX, SEO, and sales to implement the brand vision and oversee website merchandising, monitoring KPIs to optimize engagement and CAC.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 6–8 years in brand management, digital marketing, or product marketing (CPG preferred)
• Experience with multi-channel campaigns and brand strategy
• E-commerce and website merchandising expertise
• Talent and creative approvals management
• Strong communication and mentorship capabilities
• Experience with loyalty programs or subscription-based models preferred

Responsibilities

• Develop and execute brand strategy to drive awareness, acquisition, loyalty, and revenue growth.
• Lead product pipeline planning, stage-gate process, and launches; ensure products meet brand positioning, margin targets, and timelines.
• Serve as liaison for talent (veterinarians, celebrities), overseeing approvals, shoots, contracts, and communications.
• Approve brand creatives, copy, and production assets; maintain brand messaging and visual identity across channels.
• Oversee website merchandising, promotions, and KPIs; collaborate with SEO and content teams to optimize engagement and conversions.
• Conduct market, consumer, and competitor research to identify opportunities and threats.
• Lead brand calendar, projects, and meetings; coordinate with cross-functional teams to align timelines and priorities.
• Support retail, PR, social, CX, and acquisition initiatives to maximize reach and CAC performance.

Skills

Brand strategy

Cross-functional collaboration

Project management

E-commerce merchandising

Talent & creative approvals

Brand storytelling

Mentorship

Education

Bachelor’s degree in Marketing/Business

6–8 years experience

Job description

Creating a world where pets live longer, healthier lives, from their very first meal.

What You’ll Be Doing:

The Brand Manager leads strategy and execution to drive growth, revenue, and customer engagement. This role manages brand initiatives, product launches, marketing campaigns, and talent relationships while ensuring consistency across all channels. The BM works cross-functionally with creative, operations, product development, CX, SEO, and sales teams to implement the brand vision effectively.

• Develop and execute brand strategy to drive awareness, acquisition, loyalty, and revenue growth.
• Lead product pipeline planning, stage-gate process, and launches; ensure products meet brand positioning, margin targets, and timelines.
• Serve as primary liaison for talent (veterinarians, celebrities), overseeing approvals, shoots, contracts, and communications.
• Approve brand creatives, copy, and production assets; maintain brand messaging, architecture, and visual identity across channels.
• Oversee website merchandising, promotions, and KPIs; collaborate with SEO and content teams to optimize engagement and conversions.
• Conduct market, consumer, and competitor research to identify opportunities, threats, and emerging trends.
• Lead brand calendar, projects, and meetings; coordinate with cross-functional teams to ensure alignment on timelines and priorities.
• Support retail, PR, social, CX, and acquisition initiatives to maximize reach, brand health, and CAC performance.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Strategic brand management and multi-channel campaign execution
• Project management and cross-functional collaboration
• Expertise in brand strategy, consumer behavior, and CPG marketing principles.
• E-commerce and website merchandising expertise
• Talent and creative approval management
• Ability to strengthen brand assets, messaging, and consumer engagement.
• Strong communication, collaboration, and mentorship
• Required Education: Bachelor’s degree in Marketing, Business, or related field
• Required Experience: 6–8 years in brand management, digital marketing, or product marketing (CPG preferred).
• Preferred Experience: Experience with subscription-based businesses, loyalty programs, or pet-related products
• Comprehensive healthcare coverage – We cover100% of premiumsfor medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days,an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with ourEmployee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.Learn more.
• Reimbursements for a portion of personal cell phone and internet usagefor eligible employees.
• Professional developmentopportunitieswith mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over$9 millionto date.
• Potential for quarterly KPI bonuses.

The base salary range is $104,000-$130,000, plus bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please clickhere to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

A Note to Recruiting Agencies:

At Golden Pet Brands, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Pet Brands will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding.

Candidate Safety:

The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Pet Brands recruiters will only contact applicants from our official company e-mail domain, ([e-mail] ) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Pet Brands recruiters will never send you checks, or ask you to disclose personal financial details.