Brand Manager

Jobtailor; Irving (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Planet seeks a senior marketer to own brand strategy and drive cross-channel campaigns. You will steward the visual identity, align creative output, and guide content and social initiatives across products.

The role requires leading a team, crafting programs that raise brand value, and delivering measurable outcomes. Ideal candidates bring 5+ years of brand leadership, excellent communication, and a proactive approach in fast-paced settings.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum 5 years of brand management, marketing, or related experience
• Experience in financial services, mortgage, banking, or real estate industries strongly preferred
• Proven track record managing campaigns across B2B and B2C channels with measurable results
• Excellent project management, organizational, and leadership skills
• Outstanding communication and presentation skills
• Must be detail oriented, extremely organized and able to thrive in a fast-paced environment
• Self-motivated, dependable, and proactive in monitoring work and resolving issues

Responsibilities

• Serves as the internal brand liaison and authority for Planet’s newly launched visual identity, reviewing and approving all creative work to ensure consistency and alignment with standards.
• Develops and implements comprehensive marketing programs that support business objectives and increase brand value.
• Develops and executes a content and social strategy for the master brand; ensures synchronicity across products and channels.
• Collaborates internally to identify gaps, provides support, and develops tools and templates to meet ongoing business development, sales, and marketing needs.
• Monitors industry news and identifies trends, opportunities, and customer behaviors that inform marketing strategies.
• Collaborates with Marketing Analyst to measure campaign performance, brand equity and provides regular reporting and insights for optimization.
• Lead, coach, and develop a team of marketing professionals, fostering a culture of collaboration, innovation, and accountability.

Skills

Brand Management

Marketing Strategy

Campaign Management

Project Management

Team Leadership

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Brand Strategy

Content Strategy

Social Media Strategy

Campaign Performance Measurement

Marketing Program Development

Job description

• Serves as the internal brand liaison and authority for Planet’s newly launched visual identity, reviewing and approving all creative work to ensure consistency and alignment with standards.


• Develops and implements comprehensive marketing programs that support business objectives and increase brand value.


• Develops and executes a content and social strategy for the master brand; ensures synchronicity across products and channels.


• Collaborates internally to identify gaps, provides support, and develops tools and templates to meet ongoing business development, sales, and marketing needs.


• Monitors industry news and identifies trends, opportunities, and customer behaviors that inform marketing strategies.


• Collaborates with Marketing Analyst to measure campaign performance, brand equity and provides regular reporting and insights for optimization.


• Lead, coach, and develop a team of marketing professionals, fostering a culture of collaboration, innovation, and accountability.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field


• Minimum 5 years of brand management, marketing, or related experience, with demonstrated ownership of brand strategy and creative output


• Experience in financial services, mortgage, banking, or real estate industries strongly preferred


• Proven track record managing campaigns across B2B and B2C channels with measurable results


• Excellent project management, organizational, and leadership skills


• Outstanding communication and presentation skills


• Must be detail oriented, extremely organized and able to thrive in a fast-paced environment


• Self-motivated, dependable, and proactive in monitoring work and resolving issues

Core Competencies

Demonstrates expertise in brand management and marketing strategy, with a strong focus on developing and executing comprehensive marketing programs that enhance brand value. Proven ability to lead and develop teams while ensuring alignment with brand standards and optimizing campaign performance across various channels.

Highest-signal resume keywords

• Brand Management


• Marketing Strategy Development


• Campaign Management


• Project Management


• Team Leadership

ATS Optimization Keywords

Hard Skills

• Brand Strategy


• Content Strategy


• Social Media Strategy


• Campaign Performance Measurement


• Marketing Program Development

Soft Skills

• Communication Skills


• Organizational Skills


• Leadership Skills


• Detail Oriented


• Proactive Problem Solving

Industry Keywords

• Financial Services


• Mortgage


• Banking


• Real Estate


• B2B Marketing


• B2C Marketing