Brand Manager

Feeding America; Boston (MA); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Medical and dental coverage

Life insurance and disability benefits

401(K) enrollment

Job summary

Feeding America is looking for a Brand Manager in Boston to lead the strategy and execution of integrated marketing initiatives while maintaining brand guidelines across all platforms. The ideal candidate will have strong project management skills and a background in increasing brand visibility.

This role requires overseeing marketing communications, social media strategies, and the development of external branded collateral. Benefits include health coverage, life insurance, and 401(k) enrollment.

Qualifications

• 4–6 years in brand management, marketing, or a similar creative role.
• Strong understanding of design principles and ability to provide clear creative direction.
• Proven ability to manage multiple high-stakes projects simultaneously.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with organizational goals.
• Maintain and implement brand guidelines across all marketing channels.
• Oversee the production of external branded collateral like billboards.

Skills

Project management skills

Creative marketing

Social media management

Email marketing

Education

Bachelor’s degree in marketing or related field

Tools

WordPress

Job description

The Brand Manager will lead the strategy and execution of integrated marketing initiatives to elevate public awareness of GBFB’s mission and impact. The Manager will maintain the implementation of GBFB’s brand guidelines across mediums and departments and will oversee the organization’s print and digital presence in magazines, newspapers, web, email, and social media platforms as well as large-scale physical brand assets, such as billboards and vehicle wraps.

The ideal candidate is a highly organized, creative marketer with strong project management skills, and a track record of growing brand visibility and engagement across digital channels.

Key Responsibilities

• Partner with the VP of External Affairs and Director of Communications to develop and execute comprehensive marketing strategies that align with organizational goals.
• Maintain, manage, and implement GBFB brand guidelines to ensure consistent tone of voice, messaging, and aesthetics across all marketing and promotional channels.
• Manage and deploy non-fundraising awareness communications via social media and email, ensuring high deliverability and engagement; in partnership with the Communications team, lead the creative strategy for all social media platforms.
• Develop and maintain a robust social media content calendar that balances timely news with evergreen brand storytelling; manage routine website updates to ensure content is current, user-friendly, and SEO/GEO-optimized.
• Lead the development and launch of an online brand store, including the selection, design, and inventory management of branded "swag"; serve as the primary point of contact for marketing vendors, printers, and creative agencies.
• Oversee the end-to-end production of external branded collateral, including billboards, vehicle wraps, and signage, maintaining standards for print quality, color accuracy, and visual impact.
• Negotiate contracts, manage project timelines, and ensure all deliverables meet budgetary requirements.

Required Qualifications

• Education: Bachelor’s degree in marketing, communications, design, digital marketing, or related field.
• Experience: 4–6 years in brand management, marketing, or a similar creative role.
• Technical Proficiency: Hands‑on experience with email marketing, CMS platforms (WordPress), and social media management tools.
• Creative Eye: Strong understanding of design principles and the ability to provide clear creative direction. Graphic design and photography experience are a plus.
• Project Management: Proven ability to manage multiple high‑stakes projects simultaneously, from physical installations to digital campaigns.

Benefits

• Medical and Dental coverage are available to all full‑time and part‑time employees who work a minimum of 30 hours a week and their dependents effective upon hire date.
• Life Insurance provided at no cost, including accidental death and dismemberment (AD&D) insurance.
• Employer Paid Short Term Disability is provided at no cost to eligible employees and will replace income up to 60%.
• Employer Paid Long Term Disability is provided at no cost to eligible employees and pays 60% of base salary should an employee become totally disabled for more than 13 weeks.
• Flexible Spending Accounts allow employees to reimburse themselves for certain health care and dependent care with tax‑free money from their paycheck.
• 401(K): New team members are automatically enrolled in the 401(k) on their date of hire and have the option to change the status at any time.