Brand Licensing & Partnerships Manager

caa; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

Creative Artists Agency (CAA) Brand Management in New York seeks a Brand Manager to grow licensing programs for client brands. You will manage licensee relationships, develop retail strategies, and coordinate cross-functional teams across Creative, Business Development, Finance and Legal.

You will work with automotive/lifestyle brands and drive opportunities through thought leadership, strategic planning, and new licensing categories to expand client partnerships and retail presence.

Qualifications

• Minimum of 3 years in licensing, brand management or consumer products.
• Automotive or lifestyle brand exposure preferred.
• Experience working in a complex matrix organization.
• Strong relationships across partners and regions.
• Professional, personable, adaptable, creative and timely.

Responsibilities

• Manage licensee relationships.
• Serve as key contact for licensees and brand partners.
• Develop and organize business tools (catalogs, line sheets, events).
• Partner with licensees to understand business models and product cycles to drive profitability.
• Facilitate transactions between licensee and retailer or licensor.
• Work with finance and licensees to analyze sales forecasts.
• Drive brand development.
• Identify licensing categories via automotive heritage and enthusiast communities.
• Align licensing strategy across teams to drive growth.
• Negotiate licensing agreements; participate in sales/marketing presentations.
• Coordinate program-building activities across Creative, Business Development, Finance and Legal.
• Create reporting mechanisms for client management activities.
• Utilize automated systems to aid program management.
• Oversee product development with internal/external teams.

Skills

Brand management

Licensing

Relationship management

Automotive branding

Cross-functional collaboration

Job description

Creative Artists Agency (CAA) Brand Management in New York seeks a Brand Manager to grow licensing programs for client brands. You will manage licensee relationships, develop retail strategies, and coordinate cross-functional teams across Creative, Business Development, Finance and Legal.

You will work with automotive/lifestyle brands and drive opportunities through thought leadership, strategic planning, and new licensing categories to expand client partnerships and retail presence.