Brand Lead: Collectibles & Community Growth

Collectors; Boca Raton (FL); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Health Insurance

401(k) Matching Plan

Vacation / Flexible time-off

Company holidays

Job summary

Collectors is seeking a Brand Manager to own the SGC brand identity, voice and presence across customer touchpoints. You will work with the General Manager and operations leadership to support submission growth, customer confidence, and community engagement.

You will report to the GM and be based in Boca Raton, FL with hybrid options. You will influence pricing updates, turnarounds, and operational communications with honesty and clarity, while leading a team of marketing professionals.

Qualifications

• 4+ years of experience in brand management, marketing, or communications.
• Ability to build and manage a brand voice across social, web, and email.
• Excellent writing and editing skills.
• Experience managing content calendars and working with creators or external partners.
• Comfort working with data to measure and report results.
• Strong organizational skills and ability to manage multiple projects.
• Genuine passion for the hobby and understanding of how collectors think and communicate.
• Experience in the sports card, TCG, or broader collectibles industry is a plus.
• Bonus points for design tools, video editing, or directing creative work.
• Experience in crisis communication or managing public perception during periods of change is a plus.

Responsibilities

• Define and protect SGC's brand voice, visual identity, and messaging standards across all channels.
• Develop positioning highlighting heritage, consistency, and value creation for trading card collectors.
• Ensure brand representation across packaging, inserts, website, social, and email.
• Plan and manage content calendar across multiple platforms.
• Produce and commission content such as showcases and behind-the-scenes material.
• Monitor community feedback and flag issues to leadership.
• Lead and grow a team of designers and marketing professionals.
• Communicate pricing changes, turnaround times, and updates with honesty and clarity.
• Write and refine customer-facing copy for submissions, website, FAQs, and announcements.
• Coordinate with Customer Support to align messaging with customer experience.
• Build relationships with content creators, dealers, breakers, auction houses, and hobby media.
• Identify sponsorships and ambassador opportunities to grow awareness.
• Collaborate with GM on growth through sales and marketing.
• Track brand health and campaign performance; use data to refine strategy.

Skills

Brand management

Marketing

Communications

Writing & editing

Content calendar

Creator partnerships

Tools

Design tools

Video editing

Job description

Collectors is seeking a Brand Manager to own the SGC brand identity, voice and presence across customer touchpoints. You will work with the General Manager and operations leadership to support submission growth, customer confidence, and community engagement.

You will report to the GM and be based in Boca Raton, FL with hybrid options. You will influence pricing updates, turnarounds, and operational communications with honesty and clarity, while leading a team of marketing professionals.