Brand Manager, SGC

Collectors; Boca Raton (FL); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Health Insurance

401(k) Matching Plan

Vacation / Flexible time-off

Company holidays

Job summary

Collectors is seeking a Brand Manager to own the SGC brand identity, voice and presence across customer touchpoints. You will work with the General Manager and operations leadership to support submission growth, customer confidence, and community engagement.

You will report to the GM and be based in Boca Raton, FL with hybrid options. You will influence pricing updates, turnarounds, and operational communications with honesty and clarity, while leading a team of marketing professionals.

Qualifications

• 4+ years of experience in brand management, marketing, or communications.
• Ability to build and manage a brand voice across social, web, and email.
• Excellent writing and editing skills.
• Experience managing content calendars and working with creators or external partners.
• Comfort working with data to measure and report results.
• Strong organizational skills and ability to manage multiple projects.
• Genuine passion for the hobby and understanding of how collectors think and communicate.
• Experience in the sports card, TCG, or broader collectibles industry is a plus.
• Bonus points for design tools, video editing, or directing creative work.
• Experience in crisis communication or managing public perception during periods of change is a plus.

Responsibilities

• Define and protect SGC's brand voice, visual identity, and messaging standards across all channels.
• Develop positioning highlighting heritage, consistency, and value creation for trading card collectors.
• Ensure brand representation across packaging, inserts, website, social, and email.
• Plan and manage content calendar across multiple platforms.
• Produce and commission content such as showcases and behind-the-scenes material.
• Monitor community feedback and flag issues to leadership.
• Lead and grow a team of designers and marketing professionals.
• Communicate pricing changes, turnaround times, and updates with honesty and clarity.
• Write and refine customer-facing copy for submissions, website, FAQs, and announcements.
• Coordinate with Customer Support to align messaging with customer experience.
• Build relationships with content creators, dealers, breakers, auction houses, and hobby media.
• Identify sponsorships and ambassador opportunities to grow awareness.
• Collaborate with GM on growth through sales and marketing.
• Track brand health and campaign performance; use data to refine strategy.

Skills

Brand management

Marketing

Communications

Writing & editing

Content calendar

Creator partnerships

Tools

Design tools

Video editing

Job description

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault, and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We’re always on the lookout for talented people to join our growing team.

Our services span collectible trading cards, autographs, comic books, coins, video games, event tickets, and memorabilia. Our subsidiaries include PSA, PCGS, Beckett, SGC, and Card Ladder.

Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 3000 people across our headquarters in Santa Ana, California and offices in New Jersey, Texas, Florida, Japan, Shanghai, Hong Kong, Canada, Mexico, Germany, the UK, and France.

As part of our interview process, we request that candidates have their cameras on during video interviews. This helps foster meaningful conversation and allows us to create an experience that closely resembles our standard working environment. Certain interview steps may take place by phone. For remote roles, and at our discretion, candidates may be asked to participate in an on-site interview as part of the final stages of the process.

We understand there may be occasional circumstances requiring accommodation and are happy to discuss them as needed. Your recruiter will be able to clarify expectations and answer any questions you have.

We’re looking for a Brand Manager who owns SGC's brand identity, voice, and presence across every customer touchpoint. You will build on 28 years of trust while positioning SGC for its next chapter of growth. You will work closely with the General Manager and operations leadership, and your work will directly support submission growth, customer confidence, and community engagement.

You’ll report to the General Manager of SGC and work from our Boca Raton, FL office. Hybrid candidates will also be considered. We believe that there is significant value in in-person collaboration. If you live within a 1 hour commuting distance to one of our offices, you will be required to be onsite most of the time. This will be discussed further as part of the recruiting process.

What You’ll Do

• Define and protect SGC's brand voice, visual identity, and messaging standards across all channels
• Develop positioning that highlights SGC's heritage, consistency, and value creation for trading card collectors
• Ensure the brand is represented consistently in packaging, inserts, website, social, and email
• Plan and manage SGC's content calendar across Instagram, X, YouTube, TikTok, Facebook, and email
• Produce and commission content such as showcases of notable graded cards, behind-the-scenes looks at operations, and educational material
• Monitor community conversation, respond to feedback, and flag emerging issues to leadership
• Manage and grow a team of graphic designers and other marketing professionals
• Lead public-facing communication around pricing changes, turnaround times, and operational updates, with a tone that is honest, confident, and clear
• Write and refine customer-facing copy including submission inserts, website content, FAQs, and announcements
• Partner with Customer Support to keep messaging aligned with what customers are experiencing
• Build and maintain relationships with content creators, dealers, breakers, auction houses, and hobby media
• Identify sponsorship, collaboration, and ambassador opportunities that grow awareness
• Work with the General Manager to support new avenues of growth through sales and marketing
• Track and report on brand health and campaign performance, including reach, engagement, sentiment, and submission trends tied to marketing activity
• Use data and community feedback to refine strategy and prioritize efforts

Who You Are

• 4+ years of experience in brand management, marketing, or communications
• Demonstrated ability to build and manage a brand voice across social, web, and email
• Excellent writing and editing skills
• Experience managing content calendars and working with creators or external partners
• Comfort working with data to measure and report results
• Strong organizational skills and ability to manage multiple projects at once
• Genuine passion for the hobby and an understanding of how collectors think and communicate
• Experience in the sports card, TCG, or broader collectibles industry is a plus
• Bonus points for working knowledge of design tools, video editing, or the ability to direct creative work
• Experience in crisis communication or managing public perception during periods of change is a plus

Salary Range

The salary range for this position is $110,000-$130,000. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, experience, and skill set. This role may be eligible for bonuses, commissions, or other forms of compensation, please ask your recruiter for details.

Reasons To Join Us

• Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision
• Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits
• 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals
• Vacation: All salaried employees are eligible for flexible time-off
• Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays
• Employee Discounts: Employees receive discounts on select grading services for approved submissions
• Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs
• Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities

Collectors uses e-Verify to validate your ability to work legally in the United States.

We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We believe that a team that represents a variety of backgrounds, perspectives, and skills will better service the diverse community of collectors we support.

If you require an accommodation to apply or interview with us due to a disability or special need, please email [e-mail].

U.S. residents: for disclosures relating to personal information we collect during the employment application and recruitment process, please see our Privacy Notice for U.S. Applicants.

For New York Residents: In connection with hiring, Collectors Universe, Inc. uses an automated employment decision tool (Brighthire) to assist in evaluating candidates. Collectors Universe, Inc. began using this tool in October 2026. In accordance with NYC Local Law 144, a summary of the most recent independent bias audit of this tool is available from Brighthire . To request information about the type of data collected, its source, and our data retention policy, contact [e-mail].