Brand Integration Director

Riseandshineandpartners; Minneapolis (MN); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Rise and Shine and Partners seeks a BI Director to lead senior client relationships and drive integrated brand and business growth. You will coordinate cross-functional teams, champion full-funnel thinking, and ensure profitable performance across assigned accounts.

The role requires 8–12+ years in advertising or agency settings, with a track record of growing accounts and navigating retail/CPS ecosystems. Excellent presentation skills and strategic mindset are essential.

Qualifications

• 8–12+ years in integrated advertising, marketing, or agency environments.
• Demonstrated experience leading complex, cross-functional teams.
• Proven success growing accounts and managing financial performance.
• Experience navigating modern retail, digital, and omnichannel ecosystems with CPG brands.

Responsibilities

• Lead senior day-to-day client relationships and trusted partnership.
• Drive integrated brand-building and business-activation frameworks across channels.
• Own financial performance of assigned accounts and forecast accuracy.
• Mentor and develop emerging talent within the Brand Integration team.

Skills

Cross-functional leadership

Financial acumen

Storytelling & presentation

Commercial mindset

Decision making

Job description

Reports to: Group Brand Integration Director

Overview

The Brand Integration Director (BI Director) is the senior day-to-day business and relationship leader on assigned accounts and a central driver of integrated brand and business growth at Rise and Shine and Partners.

As brand navigators, we help brands seize change and move business Up and to the Right™. The BI Director ensures that every client engagement delivers strategically integrated, creatively ambitious, and commercially effective work.

Operating within a full-service, independent, growth-minded agency, the BI Director must be fluent across marketing disciplines — brand strategy, business strategy, creative, design, social, media, etc. — and have strong experience navigating CPG and retail-driven business models.

The BI Director leads client relationships, drives integration across teams, unlocks organic growth, and models RSP’s culture and values in action.

Core Responsibilities

1. Client Leadership & Business Stewardship

• Serve as the senior day-to-day client lead and trusted partner.
• Build deep, durable relationships grounded in trust, candor, and proactive counsel.

Demonstrate command of CPG business dynamics.

• Provide forward-looking strategic POVs that anticipate needs and uncover opportunity.
• Lead client planning efforts that align brand ambition with business results.
• Balance client ambition with scope clarity and operational discipline.
• Own and present three formal business reviews annually, delivering a clear, candid assessment of account performance across business context, relationships, revenue and profitability, and work quality.

2. Integrated Strategy & Cross-Disciplinary Fluency

• Lead development of integrated brand-building and business-activation frameworks.
• Connect brand strategy to execution across channels and touchpoints.
• Synthesize data, insights, and performance signals into clear strategic direction.
• Ensure ideas are evaluated against objectives, audiences, and connection ecosystems.
• Champion full-funnel thinking from awareness to conversion to loyalty.
• Own financial performance of assigned accounts, including revenue growth and forecast accuracy.
• Identify and pursue organic growth opportunities.
• Partner with Brand Integration Group Director and leadership on new business pitches.
• Translate strategic thinking into scoped solutions with clear ROI.
• Protect agency value while delivering meaningful value to clients.
• Lead cross-functional teams with clarity, optimism, and accountability.
• Create environments where diverse ideas and perspectives are embraced.
• Provide clear briefs and directional guidance that inspire unignorable ideas.
• Model and reinforce RSP’s values:
  • Shine — go above and beyond expectations
  • Relationships — build mutual trust and respect
  • Work — create ideas that deliver unfair results
  • Entrepreneurship — see challenges as opportunities
• Develop and mentor emerging talent within the Brand Integration team.
• Provide candid feedback and create clarity in moments of ambiguity.

5. Operational Excellence & Ways of Working

• Master agency systems and tools to ensure efficiency and quality.
• Ensure clear scopes, timelines, expectations and resource alignment.
• Maintain strong partnership with Project Management and Operations.
• Protect team capacity while maintaining high creative standards.
• Simplify complexity for clients and teams.

6. Thought Leadership & External Orientation

• Stay at the forefront of cultural, category, and marketing trends.
• Share relevant insights internally and externally.
• Bring new thinking, partners, tools, and frameworks into client conversations.

Key Competencies & Qualifications

Experience

• 8–12+ years in an integrated advertising, marketing, creative, or in-house agency environment.
• Demonstrated experience leading complex, cross-functional teams.
• Proven success growing accounts and managing financial performance.
• Experience navigating modern retail, digital, and omnichannel ecosystems - particularly with CPG brands.

Capabilities

• Strategic systems thinker.
• Strong business acumen (understands P&Ls, growth levers, ROI).
• Exceptional storyteller and presenter.
• Commercially minded but creatively ambitious.
• Confident decision-maker with strong judgment.
• Highly organized and adaptable in fast-paced environments.
• Optimistic, growth-minded, and solution-oriented.

What we expect of each other:

• Embrace our company values by seeing challenges as opportunities, welcoming diverse ideas and perspectives, creating new futures, and celebrating our successes.
• Build and maintain positive relationships with clients and colleagues.
• Accept direction openly and demonstrate a willingness to grow and learn.
• Take pride in our work by meeting deadlines and holding ourselves accountable.
• Bring a positive, solution-oriented attitude to the office each day.
• Mentor and support the growth of teammates who can benefit from our experience and perspective.
• Show interest in and contribute to the financial success of the agency, including understanding how our individual roles support Rise and Shine’s overall financial health.

Salary: $120,000.00 To $160,000.00 Annually