BI Director

Rise and Shine and Partners; Minneapolis (MN); Vor Ort; USD 150.000 - 210.000; Vollzeit

Zusammenfassung

Rise and Shine and Partners is seeking a Brand Integration Director in Minneapolis to lead senior client relationships and drive integrated brand growth. This role requires fluency across marketing disciplines, deep CPG experience, and the ability to steward complex accounts with a strong view on ROI.

You will guide strategy, manage cross-functional teams, and mentor talent while upholding the agency's values and delivering measurable business impact for clients.

Qualifikationen

• 8–12+ years in an integrated advertising, marketing, creative, or in-house agency environment.
• Demonstrated experience leading complex, cross-functional teams.
• Proven success growing accounts and managing financial performance.
• Experience navigating modern retail, digital, and omnichannel ecosystems - particularly with CPG brands.

Aufgaben

• Serve as the senior day-to-day client lead and trusted partner.
• Build deep, durable relationships grounded in trust and proactive counsel.
• Demonstrate command of CPG business dynamics.
• Provide forward-looking strategic POVs that anticipate needs and opportunities.
• Lead client planning efforts aligning brand ambition with business results.
• Own and present three formal business reviews annually across context, revenue, and performance.
• Lead development of integrated brand-building and business-activation frameworks.
• Connect brand strategy to execution across channels and touchpoints.
• Own financial performance of assigned accounts, including revenue growth and forecast accuracy.
• Translate strategic thinking into scoped ROI-driven solutions.
• Mentor and develop emerging talent within the Brand Integration team.
• Model and reinforce company values.

Kenntnisse

Strategic thinking

Business acumen

Storytelling

Decision making

Organizational skills

Growth mindset

Solution oriented

Jobbeschreibung

Location

Minneapolis, MN

Job Type

Exempt

Job Title

Brand Integration Director

Reports to

Group Brand Integration Director

Overview

The Brand Integration Director (BI Director) is the senior day-to-day business and relationship leader on assigned accounts and a central driver of integrated brand and business growth at Rise and Shine and Partners.

As brand navigators, we help brands seize change and move business Up and to the Right™. The BI Director ensures that every client engagement delivers strategically integrated, creatively ambitious, and commercially effective work.

Operating within a full-service, independent, growth-minded agency, the BI Director must be fluent across marketing disciplines — brand strategy, business strategy, creative, design, social, media, etc. — and have strong experience navigating CPG and retail-driven business models.

The BI Director leads client relationships, drives integration across teams, unlocks organic growth, and models RSP’s culture and values in action.

Core Responsibilities

Client Leadership & Business Stewardship

• Serve as the senior day-to-day client lead and trusted partner.
• Build deep, durable relationships grounded in trust, candor, and proactive counsel.
• Demonstrate command of CPG business dynamics.
• Provide forward-looking strategic POVs that anticipate needs and uncover opportunity.
• Lead client planning efforts that align brand ambition with business results.
• Balance client ambition with scope clarity and operational discipline.
• Own and present three formal business reviews annually, delivering a clear, candid assessment of account performance across business context, relationships, revenue and profitability, and work quality.

Integrated Strategy & Cross-Disciplinary Fluency

• Lead development of integrated brand-building and business-activation frameworks.
• Connect brand strategy to execution across channels and touchpoints.
• Synthesize data, insights, and performance signals into clear strategic direction.
• Ensure ideas are evaluated against objectives, audiences, and connection ecosystems.
• Champion full-funnel thinking from awareness to conversion to loyalty.

Growth & Commercial Leadership

• Own financial performance of assigned accounts, including revenue growth and forecast accuracy.
• Identify and pursue organic growth opportunities.
• Partner with Brand Integration Group Director and leadership on new business pitches.
• Translate strategic thinking into scoped solutions with clear ROI.
• Protect agency value while delivering meaningful value to clients.

Team Leadership & Culture Stewardship

• Lead cross-functional teams with clarity, optimism, and accountability.
• Create environments where diverse ideas and perspectives are embraced.
• Provide clear briefs and directional guidance that inspire unignorable ideas.
• Model and reinforce RSP’s values:
  • Shine — go above and beyond expectations
  • Relationships — build mutual trust and respect
  • Work — create ideas that deliver unfair results
  • Entrepreneurship — see challenges as opportunities
• Develop and mentor emerging talent within the Brand Integration team.
• Provide candid feedback and create clarity in moments of ambiguity.

Operational Excellence & Ways of Working

• Master agency systems and tools to ensure efficiency and quality.
• Ensure clear scopes, timelines, expectations and resource alignment.
• Maintain strong partnership with Project Management and Operations.
• Protect team capacity while maintaining high creative standards.
• Simplify complexity for clients and teams.

Thought Leadership & External Orientation

• Stay at the forefront of cultural, category, and marketing trends.
• Share relevant insights internally and externally.
• Bring new thinking, partners, tools, and frameworks into client conversations.

Key Competencies & Qualifications

Experience

• 8–12+ years in an integrated advertising, marketing, creative, or in-house agency environment.
• Demonstrated experience leading complex, cross-functional teams.
• Proven success growing accounts and managing financial performance.
• Experience navigating modern retail, digital, and omnichannel ecosystems - particularly with CPG brands.

Capabilities

• Strategic systems thinker.
• Strong business acumen (understands P&Ls, growth levers, ROI).
• Exceptional storyteller and presenter.
• Commercially minded but creatively ambitious.
• Confident decision-maker with strong judgment.
• Highly organized and adaptable in fast-paced environments.
• Optimistic, growth-minded, and solution-oriented.

What we expect of each other

• Embrace our company values by seeing challenges as opportunities, welcoming diverse ideas and perspectives, creating new futures, and celebrating our successes.
• Build and maintain positive relationships with clients and colleagues.
• Accept direction openly and demonstrate a willingness to grow and learn.
• Take pride in our work by meeting deadlines and holding ourselves accountable.
• Bring a positive, solution-oriented attitude to the office each day.
• Mentor and support the growth of teammates who can benefit from our experience and perspective.
• Show interest in and contribute to the financial success of the agency, including understanding how our individual roles support Rise and Shine’s overall financial health.