Brand Imagery Lead — Hardlines Photography & Visual Direction

Spirit Halloween; Egg Harbor Township (NJ); On-site; USD 60,000 - 70,000; Full time

Benefits offered by this job

30% merchandise discount

Medical, Dental, Vision, Disability, &

Life and AD&D insurance

401k with company match

Vacation, Personal, Sick and Holiday

Job summary

Spirit Halloween is seeking an experienced Sr. Assistant, Brand Imagery to lead hardlines photography across e‑commerce, packaging and marketing.

You will collaborate with Creative, Merchants, Product Development, Design and Photography to establish visual direction that showcases products and communicates key features. The role requires strong conceptual thinking, a solid portfolio, and the ability to manage sets, styling, and post‑production in a fast-paced environment.

Qualifications

• Bachelor’s degree in Photography, Art Direction, Visual Communication, or related field preferred.
• 5+ years of experience in art direction, product photography, or a related creative role.
• Experience art directing hardlines, still life, tabletop, product, or e-commerce photography.
• Strong portfolio showcasing product photography and visual storytelling.
• Experience managing photo shoots from concept through final delivery.
• Strong understanding of photography, lighting, composition, styling sets, props, and retouching.

Responsibilities

• Develop and execute creative direction for hardlines product photography across packaging, e-commerce, marketing, social, and other brand initiatives.
• Establish and maintain visual standards for hardlines imagery, ensuring photography aligns with brand personality.
• Partner with cross-functional teams to understand product priorities and creative needs.
• Concept and art direct still life, tabletop, product, and environmental photography in studio and on location.
• Direct composition, lighting, styling, backgrounds, sets, props, and supporting elements for each product.
• Translate briefs into clear directions for photographers, stylists, and crew.
• Own collaboration, scheduling, and production of hardlines shoots with cross-functional teams.
• Art direct shoots from pre-production to final delivery, ensuring consistency and efficiency.
• Collaborate with photographers and stylists on lighting, composition, styling, and approach.
• Identify key product features and ensure photography supports merchandising objectives.
• Develop approaches for specialized styling, demonstration, or multi-view products.
• Oversee set/prop development and post-production for accurate color and details.
• Manage multiple projects with budgets and timelines.
• Pursue new techniques to elevate photography and stay current with industry trends.
• Travel for photo shoots and location productions as needed.
• Additional responsibilities as assigned.

Skills

Creative direction

Photography

Team collaboration

Project management

Visual storytelling

Education

Bachelor’s degree in Photography/Visual Communication

Tools

Adobe Creative Suite

Photoshop

Capture One

PageProof

Mac OS

Job description

Spirit Halloween is seeking an experienced Sr. Assistant, Brand Imagery to lead hardlines photography across e‑commerce, packaging and marketing.

You will collaborate with Creative, Merchants, Product Development, Design and Photography to establish visual direction that showcases products and communicates key features. The role requires strong conceptual thinking, a solid portfolio, and the ability to manage sets, styling, and post‑production in a fast-paced environment.