Brand & GTM Leader for B2B SaaS Growth

Menlo Ventures; New York (NY); On-site; USD 170,000 - 185,000; Full time

Benefits offered by this job

Medical & Dental Coverage

Equity in ShopMy

Flexible PTO

Parental Leave

Wellness Stipend

Technology Stipend

Learning & Development Stipend

401k program

Wellhub Membership

Company retreats

ShopMy page access

Job summary

ShopMy, based in New York, is seeking a Senior Product Marketing Manager, Brand, to own the go-to-market motion for the brand audience, including DTC brands, advertisers, and enterprise retailers.

You will define how ShopMy articulates value to brands, lead product launches, and build enablement materials to drive adoption and revenue. This role sits at the intersection of Product, Marketing, and Sales and reports to the Director of Product GTM.

Qualifications

• 5–8 years of experience in product marketing for B2B, marketplace, or platform products.
• Proven ability to craft compelling narratives for a sophisticated business audience.
• Exceptional writer and storyteller with clarity and persuasion.
• Strong cross-functional collaborator who can drive alignment without relying on authority.
• Strong strategic instincts—tie business goals to market dynamics and craft a POV on brand buyers.
• Comfortable operating in fast-moving, ambiguity-rich environments.
• Passionate about the creator economy and the future of digital marketing.

Responsibilities

• Own ShopMy's brand-facing messaging framework and value proposition.
• Lead GTM strategy for new features and products for the brand audience.
• Define narrative that moves deals and equip revenue with pitches and decks.
• Translate customer insights into sharper messaging and positioning.
• Drive alignment across Product, Marketing, and GTM teams.
• Synthesize data and competitive signals into a clear brand POV.

Skills

Product marketing

Brand storytelling

Cross-functional collaboration

Strategic thinking

Audience understanding

Job description

ShopMy, based in New York, is seeking a Senior Product Marketing Manager, Brand, to own the go-to-market motion for the brand audience, including DTC brands, advertisers, and enterprise retailers.

You will define how ShopMy articulates value to brands, lead product launches, and build enablement materials to drive adoption and revenue. This role sits at the intersection of Product, Marketing, and Sales and reports to the Director of Product GTM.