Brand Growth Marketing Manager

TRM Labs; United States; Remote; USD 160,000 - 210,000; Full time

Benefits offered by this job

Equity plan

Job summary

TRM Labs is seeking a Brand Growth Marketing Manager to expand our talent brand reach across social channels, events, partnerships, and technical communities. You will bridge content, audiences, and programs to drive measurable engagement and pipeline.

You will collaborate with Marketing, Recruiting, and Leadership to adapt content, manage campaigns, and grow our communities. This is a hands-on IC role with fast iteration, quarterly impact, and the potential of equity participation.

Qualifications

• 3–6 years of experience in growth marketing, community marketing, employer brand, events, or a related field.
• Experience executing campaigns across social, community, events, or partnership channels.
• Strong project management skills and the ability to manage multiple initiatives from planning through execution.
• Experience supporting events, sponsorships, meetups, or community programs.
• Familiarity with paid social and digital distribution, particularly LinkedIn.
• Strong written communication and ability to adapt content across channels.
• Comfortable using data to evaluate performance and improve campaigns.

Responsibilities

• Execute talent brand campaigns across organic and paid social, events, partnerships, and community channels.
• Partner with the Talent + Marketing teams to adapt content across channels and formats.
• Coordinate TRM's presence at conferences and events, including speaking submissions and sponsorships.
• Build relationships with technical communities, universities, and other talent partners.
• Help produce and host community programs, including meetups and panels.
• Manage paid campaigns and sponsorships across LinkedIn, newsletters, and relevant communities.
• Track campaign performance, community engagement, and talent pipeline influence.
• Identify and test new channels and programs to expand TRM's reach.

Skills

Growth marketing

Community marketing

Employer brand

Events

Analytics / data-driven

Engaging engineering audiences

LinkedIn

Tools

LinkedIn

Job description

Build a Safer World.

TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. TRM's platforms enable investigators to trace illicit activity, build cases, and construct operating pictures of threat networks. Leading agencies and businesses worldwide rely on TRM to make the world safer and more secure.

We're looking for a Brand Growth Marketing Manager to help expand TRM's talent brand reach and community presence. This role sits at the intersection of growth marketing, channel strategy, and community activation—helping ensure TRM's talent brand shows up in the right places, in front of the right people, at the right time.

You'll partner closely with TRM's Talent Brand Storyteller, who owns content creation, to bring that content to life across social channels, events, partnerships, and technical communities. You'll help grow our audiences, strengthen our community relationships, and turn talent brand initiatives into measurable engagement and pipeline.

This is a hands‑on individual contributor role with meaningful ownership. You'll execute campaigns, manage community and event programs, test new channels, and use performance data to improve our approach.

The impact you will have:

• Execute talent brand campaigns across organic and paid social, events, partnerships, and community channels.

• Partner with the Talent + Marketing teams to adapt and distribute content across the channels and formats most likely to reach priority talent.

• Coordinate TRM's presence at conferences and events, including speaking submissions, sponsorships, promotional materials, and logistics.

• Build relationships with technical communities, professional networks, universities, and other talent partners.

• Help produce and host community programs, including meetups, panels, and virtual events.

• Manage paid campaigns and sponsorships across LinkedIn, newsletters, and relevant technical communities.

• Track campaign performance, community engagement, and talent pipeline influence; use insights to recommend improvements.

• Identify and test new channels and programs that can expand TRM's reach with priority talent segments.

What we’re looking for:

• 3-6 years of experience in growth marketing, community marketing, employer brand, events, or a related field.

• Experience executing campaigns across social, community, event, or partnership channels.

• Strong project management skills and the ability to manage multiple initiatives from planning through execution.

• Experience supporting events, sponsorships, meetups, or community programs.

• Familiarity with paid social and digital distribution, particularly LinkedIn.

• Strong written communication and an eye for how content should be adapted across different channels.

• Comfortable using data to evaluate performance and improve campaigns.

• High ownership and resourcefulness, with the ability to move quickly in a high-growth environment.

• Experience engaging engineering or technical audiences is a strong plus.

• Experience using AI tools and agents to accelerate workflows while maintaining quality.

About the Team:

You’ll partner closely with Marketing, Recruiting, and Leadership, acting as the bridge between TRM's customer voice and the talent market. The team values high ownership, speed, and craft—favoring individuals who can operate independently and deliver measurable impact.

Operating rhythms:

• You’ll partner closely with Marketing, Recruiting, and Leadership, acting as the bridge between TRM's voice and the talent market. The team values high ownership, speed, and craft—favoring individuals who can operate independently and deliver measurable impact.

• Work hours: Minimum 4-hour overlap with EST business hours.

• Communication: async-first with synchronous check-ins as needed.

Learn about TRM Speed in this position

• Ship fast: from idea → published content in days, not weeks.

• Iterate quickly: review performance within 1 week and adjust.

• Maintain a high quality bar: every piece of content reflects TRM's voice and standard.

• Focus on impact: prioritize efforts that drive measurable reach and talent pipeline.

The following represents the expected range of compensation for this role:

• Individual pay is determined by skills, qualifications, experience, and location. The compensation details listed in this posting reflect the US base salary only.

• The estimated base salary range for this role is $160,000 - $210,000.

• Additionally, this role may be eligible to participate in TRM's equity plan.

• Please note – we factor in the different costs for geographies outside the United States.

What to Expect From Our Interview Process

Our process is designed to understand how you think, solve problems, and deliver impact, while giving you the opportunity to evaluate TRM. Most interview processes include a case study, AI skills assessment, and Leadership Principles interview.

• Recruiter Intro: Explore your experience, motivations, and alignment with the role.

• Hiring Manager: Dive deeper into