Brand & Growth Marketing Manager

Boehringer Ingelheim GmbH; Johns Creek (GA); On-site; USD 120,000 - 160,000; Full time

Job summary

Boehringer Ingelheim USA seeks a Senior Brand Marketing professional to develop and execute strategic brand plans that drive sales and market share in the US. You will collaborate with global and cross-functional teams to translate market insights into actionable tactics, ensuring compliant advertising and strong stakeholder alignment.

The role emphasizes strategic thinking, project leadership, and execution excellence within a fast-paced pharmaceutical environment.

Qualifications

• Bachelor's degree from an accredited institution required.
• Strong written & verbal communication skills with excellent presentation, facilitation and interpersonal abilities.
• Proven organization, planning & project management skills with solid decision making & negotiation abilities.
• Demonstrated strategic thinking, initiative and creativity with a track record for innovation.

Responsibilities

• Develop, implement and execute strategic plans to optimize sales, market share and revenue growth for a brand or set of brands.
• Drive consistent execution of product strategies with cross functional teams.
• Provide high level analysis of business opportunities using market research, industry trends and competitive intelligence.
• Collaborate with stakeholders to make decisions with broad impact.
• Develop customer/channel specific marketing strategies leveraging all customer channels and co-promotion partners.
• Optimize promotional mix for a brand based on resources and ROI; adjust as needed for results.
• Initiate projects to deliver favorable bottom line results while forecasting sales and supply.
• Maintain liaison with field force to understand customer perspectives and adapt solutions accordingly.
• Adhere to regulations and company policies, reporting violations promptly.
• Demonstrate high ethical standards and uphold company reputation; complete Compliance Modules annually.
• Conduct compliant advertising messages.

Skills

Strong written & verbal comms

Presentation skills

Project management

Strategic thinking

Negotiation

Team collaboration

Analytical skills

Entrepreneurial drive

Education

Bachelor's degree

Job description

Boehringer Ingelheim USA seeks a Senior Brand Marketing professional to develop and execute strategic brand plans that drive sales and market share in the US. You will collaborate with global and cross-functional teams to translate market insights into actionable tactics, ensuring compliant advertising and strong stakeholder alignment.

The role emphasizes strategic thinking, project leadership, and execution excellence within a fast-paced pharmaceutical environment.