Manager/AD, Marketing - Poultry

Boehringer Ingelheim GmbH; Northern (KY); Hybrid; USD 110,000 - 190,000; Full time

Job summary

Boehringer Ingelheim seeks a seasoned Brand Marketing professional to develop and execute strategic plans that drive sales, market share and revenue growth in the US. You will collaborate with global brand teams and cross-functional partners, analyze market trends, and craft customer-focused marketing programs while upholding regulatory standards and company values.

With 5–7 years of related experience, the role emphasizes leadership in project management, strategic thinking and a proven track

Qualifications

• Bachelor’s degree from an accredited institution required.
• Strong written & verbal communication with excellent presentation and interpersonal skills.
• Proven organization, planning & project management skills.
• Ability to manage multiple projects & prioritize effectively.
• Strategic thinking, initiative, and creativity with industry trends.
• Demonstrated analytical skills and problem solving.
• Ability to collaborate with stakeholders in a matrixed organization.
• Entrepreneurial drive with track record of achieving goals.
• Experience leading projects (not necessarily people) is a plus.

Responsibilities

• Develop, implement and execute strategic plans to optimize sales, market share and revenue growth.
• Drive consistent execution of product strategies with cross functional teams.
• Provide high level analysis using market research, trends and competitive intelligence.
• Actively pursue information and collaborate to make broad-impact decisions.
• Develop customer/channel marketing strategies leveraging channels and co-promotion partners.
• Optimize promotional mix based on resources and returns.
• Initiate projects that produce favorable bottom line results with forecasts.
• Liaise with field force to incorporate customer perspectives and opportunities.
• Ensure compliance with regulations and company policies.

Skills

Communication skills

Presentation skills

Interpersonal skills

Project management

Strategic thinking

Analytical skills

Cross-functional collaboration

Entrepreneurial drive

Education

Bachelor's degree

Job description

Develops and implements brand plans and tactics to meet US business objectives and interfaces with global brand teams.As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies´ success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim´s high regard for our employees.

Duties & Responsibilities

• Responsible for the development, implementation and execution of strategic plans that optimize sales, market share and revenue growth for a brand or set of brands in the short and long term.
• To drive consistent execution of product strategies with internal and external cross functional teams.
• To provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of therapeutic areas for brand area.
• Actively pursues internal and external information and works in collaboration to make decisions that have broad impact.
• To develop customer/channel specific marketing strategies by leveraging knowledge of all customer marketing channels and co-promotion partners to add market and brand value.
• Optimizes the promotional mix for a brand based on allocated resources and recognizes the point of diminishing returns and redirects efforts when current approach in not achieving desired outcomes.
• To initiate projects/programs that produce favorable bottom line results while planning robust sales and product supply forecasts.
• To have close liaison with the field force to adopt customer´s perspectives in order to anticipate their expectations allowing development and evaluation of solutions accordingly
• Performs all Company business in accordance with all regulations (e.g. EEO, FDA, OSHA etc.) and Company policies and procedures.
• When violations are noted/observed they are to be immediately reported to management.
• Demonstrates high ethical and professional standards with all business contacts in order to main BIAH´s excellent reputation within the community.
• Successfully completes Compliance Modules assigned annually by the Company and develops challenging yet compliant advertising messages while avoiding regulatory agency warning letters.

Requirements

• Bachelor´s degree from an accredited institution required
• Exhibit strong written & verbal communication skills along with excellent presentation, facilitation and interpersonal skills
• Demonstrated organization, planning & project management skills along with solid decision making & negotiation skills.
• Proven ability to work on multiple projects & prioritize effectively.
• Demonstrated strategic thinking, initiative, and creativity and proven track record for innovation.
• Show agility with a proven ability to develop and evolve strategic & tactical elements based on research data & industry trends.
• Demonstrated problem solving and analytical skills.
• Demonstrated ability to collaborate with stakeholders to deliver results in a highly matrixed organization.
• Entrepreneurial drive with proven track record of achieving goals OR Entrepreneural drive with proven track record of meeting financial and other quantitative goals.
• Demonstrated success working in a team environment.

Manager Level

• In addition to Bachelor´s degree from an accredited institution required, five to seven (5-7) years or more previous product marketing, field sales or relevant work experience.
• In addition to Bachelor´s degree from an accredited institution required, seven to ten (7-10) years or more of previous product marketing, field sales or relevant work experience.

Eligibility Requirements

• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post-offer physical (if required).
• Must be 18 years of age or older.

Desired Skills, Experience and Abilities

• Although the position does not require people leadership experience the prior experience in leading projects is preferred.