Brand & Growth Lead — Weddings & Hospitality

Springfield Country Club; Springfield Township (Delaware County); On-site; USD 70,000 - 90,000; Full time

Job summary

Springfield Country Club seeks a hands-on marketing professional to lead brand campaigns, social media, and hospitality events. You will collaborate with an external agency, own content creation, and drive email marketing to grow reservations and weddings.

You will report to ownership and have a clear path toward a Director of Marketing role, with a seat at the leadership table as the business expands. This role is ideal for a proactive, luxury-hospitality savvy marketer.

Qualifications

• Strong writer of captions and promotional copy that sounds human and on-brand.
• Experience managing Instagram, Facebook, Pinterest, and TikTok with an eye for visual standards.
• Analytical mindset to read performance data and adjust campaigns.
• Proactive, self-directed with ability to multitask across projects.

Responsibilities

• Lead seasonal and annual marketing campaigns from concept to completion with timelines and measurable results.
• Ensure cohesive, elevated brand presentation across platforms and collateral.
• Track and report campaign performance to ownership and adjust tactics as needed.
• Own day-to-day social media across Instagram, Facebook, Pinterest and TikTok; manage content calendars with external agency and edit photos/graphics for digital and print.
• Position hospitality and events destination as premier venue; maintain brochures, pricing guides, and bridal listings; coordinate styled shoots and vendor collaborations.
• Lead marketing for restaurant rebrand; develop campaigns for wine dinners, chef features, and local promotions; grow reservations and repeat traffic via email marketing.
• Keep website content fresh and on-brand for wedding and dining search visibility; monitor traffic, lead flow, and conversion; coordinate digital/print advertising with agencies.

Skills

Social media management

Content creation

Analytics

Email marketing

Tools

Canva

Photo editing

Excel

Job description

Springfield Country Club seeks a hands-on marketing professional to lead brand campaigns, social media, and hospitality events. You will collaborate with an external agency, own content creation, and drive email marketing to grow reservations and weddings.

You will report to ownership and have a clear path toward a Director of Marketing role, with a seat at the leadership table as the business expands. This role is ideal for a proactive, luxury-hospitality savvy marketer.