Brand Growth Lead – Heritage Home Goods

NYTSTND; Columbus (OH); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid Columbus (2-3 days in office)

Equity discussions

Job summary

NYTSTND in Columbus is seeking its first dedicated Digital Marketing Manager to elevate the brand as a home goods company that happens to charge devices. You will own brand direction, paid media, social/influencer programs, email lifecycle, and B2B gifting initiatives, partnering directly with the founder.

You should have 5+ years in digital marketing, hands-on experience with Meta and Google ads, and a proven Klaviyo track record.

Qualifications

• Five plus years in digital marketing, ideally for a DTC brand in home, lifestyle, design, beauty, or fashion.
• You have personally run paid media on Meta and Google - not just briefed an agency.
• You have built or scaled a Klaviyo program before.
• You have taste. You can critique a product photo and write captions that sound human, not like a brand.
• You think in stories, not just funnels.

Responsibilities

• Brand and creative direction. Reposition NYTSTND in home and lifestyle, not tech.
• Paid media that scales. Rebuild Meta accounts and optimize Google Shopping/Search.
• Social and influencer. Grow an organic presence and partner with creators in interior design and lifestyle.
• Email lifecycle. Stand up Klaviyo flows: welcome, abandon cart, post-purchase, win-back, VIP.
• B2B and corporate gifting. Build a new revenue line for executive gifts.
• Own a monthly dashboard; report CAC, LTV, ROAS, MER, and email revenue share.

Skills

Paid media

Meta Ads

Google Ads

Klaviyo

Influencer outreach

UGC campaigns

Email marketing

Storytelling

Brand strategy

Tools

Klaviyo

Job description

NYTSTND in Columbus is seeking its first dedicated Digital Marketing Manager to elevate the brand as a home goods company that happens to charge devices. You will own brand direction, paid media, social/influencer programs, email lifecycle, and B2B gifting initiatives, partnering directly with the founder.

You should have 5+ years in digital marketing, hands-on experience with Meta and Google ads, and a proven Klaviyo track record.