Brand Growth Lead — Data-Driven GM Mindset (CPG)

Heartland Food Products Group; Carmel (IN); On-site; USD 90,000 - 120,000; Full time

Job summary

Heartland Food Products Group is seeking a Brand Manager for Splenda® to enhance brand equity in the sweetener category. The role involves analytical rigor and hands-on commercial ownership. The ideal candidate will thrive in a collaborative environment with 5+ years of experience, preferably in CPG and food sectors.

You will lead cross-functional teams, commercialize new products, and drive brand performance through data analysis and insights. Strong marketing knowledge and strategic thinking are essential for this full-time position based in Carmel, IN.

Qualifications

• 5+ years of experience in CPG products, ideally in food.
• Strong understanding of sales and marketing strategies.
• Ability to manage multiple projects effectively.

Responsibilities

• Manage P&L, strategic planning to drive growth.
• Analyze brand performance and build budgets.
• Lead cross-functional projects to meet brand objectives.
• Commercialize new products from concept to shelf.
• Monitor portfolio performance and optimize assortment.

Skills

Analytical skills

Leadership

Teamwork

Strategic thinking

Marketing strategies

Education

BS/BA in business, marketing or related discipline

MBA

Job description

Heartland Food Products Group is seeking a Brand Manager for Splenda® to enhance brand equity in the sweetener category. The role involves analytical rigor and hands-on commercial ownership. The ideal candidate will thrive in a collaborative environment with 5+ years of experience, preferably in CPG and food sectors.

You will lead cross-functional teams, commercialize new products, and drive brand performance through data analysis and insights. Strong marketing knowledge and strategic thinking are essential for this full-time position based in Carmel, IN.