Brand Growth Director & Operations Lead

Praxis; New York (NY); Hybrid; USD 120,000 - 155,000; Full time

Benefits offered by this job

Fully paid health insurance forfamilie

401k with 5% matching

Flexible vacation policy

Job summary

Praxis in New York City is seeking a Director, Brand Marketing & Operations to unite brand strategy with operational excellence. You will shape audience-focused plans, lead campaigns, and drive go-to-market across Praxis' initiatives.

The role blends brand planning, growth marketing, and operations, reporting to the Managing Partner with a dotted line to the Partner for brand execution. Remote considered for highly experienced candidates.

Qualifications

• 10+ years across brand marketing, growth marketing, and marketing operations.
• Experience defining audiences and customer journeys.
• Experience leading brand plans and guidelines.
• Experience partnering with institutional or platform partners.

Responsibilities

• Define and maintain Praxis' priority audience segments.
• Map audience journeys across priority segments.
• Lead integrated go-to-market plans for launches and campaigns.
• Own CRM and audience data strategy with Internal Operations.
• Track KPI and adjust plans based on results.

Skills

Brand marketing

Growth marketing

Go-to-market planning

Audience research

Cross-functional collaboration

CRM and data strategy

Job description

Praxis in New York City is seeking a Director, Brand Marketing & Operations to unite brand strategy with operational excellence. You will shape audience-focused plans, lead campaigns, and drive go-to-market across Praxis' initiatives.

The role blends brand planning, growth marketing, and operations, reporting to the Managing Partner with a dotted line to the Partner for brand execution. Remote considered for highly experienced candidates.