Brand Growth Associate Manager

Green Mountain Creamery; Bedford (NH); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Total Rewards Program

Insurance coverage

Retirement plan

Paid Time Off from day one

Education Reimbursement

Professional growth

Job summary

Lactalis, a world-leading dairy company, is seeking an Associate Brand Manager to lead key aspects of the Stonyfield Organic yogurt portfolio and support brand strategies that grow market presence and deepen consumer engagement.

The role is a hybrid position with three days per week in our Bedford, NH office, offering the chance to shape strategy in a collaborative, entrepreneurial environment.

Qualifications

• Bachelor’s degree in marketing, business or related field; MBA a plus.
• 1-3 years brand/product marketing experience preferably in consumer-packaged goods and/or related industry.
• A consumer-centric thinker who understands the principles of marketing with a passion for marketing and brand building.
• Strong analytical skills with the ability to synthesize into data-driven recommendations.
• Excellent project management skills and high attention to detail, including ability to manage multiple tasks & deadlines, and prioritize against the most important business drivers.
• Strong communication and presentation skills with the ability to drive persuasion and influence with leadership and both internal and external partners.
• A general manager mindset, with a natural curiosity and ability to operate with ambiguity.
• Desire to work in a small, entrepreneurial environment.
• Proficient in Excel and PowerPoint. Knowledge of syndicated database analysis programs (IRI, Nielsen, etc.) a plus.

Responsibilities

• Brand strategy development through market research, competitive analysis, and consumer insights to guide strategic direction.
• Monitor and analyze brand performance metrics, including sales data and market trends, to identify growth opportunities and areas for improvement.
• Support planning and execution of marketing campaigns across various channels (digital, social media, in-store).
• Collaborate with cross-functional teams on new product development initiatives, focusing on growth areas within the yogurt category, product and packaging design, P/L execution, and marketing strategies to drive awareness of the new innovation.
• Manage implementation of packaging design and graphics updates including obsolescence tracking and timeline management.
• Manage implementation of promotional and marketing programs that build relationships with consumers through social media, events, partnerships and promotions.
• Budget management: tracking expenditures and ensuring efficient allocation of resources.

Skills

Brand management

Analytical thinking

Cross-functional collaboration

Project management

Communication skills

Ambiguity tolerance

Education

Bachelor’s in Marketing/Business

MBA preferred

Tools

Excel

PowerPoint

Job description

Lactalis, a world-leading dairy company, is seeking an Associate Brand Manager to lead key aspects of the Stonyfield Organic yogurt portfolio and support brand strategies that grow market presence and deepen consumer engagement.

The role is a hybrid position with three days per week in our Bedford, NH office, offering the chance to shape strategy in a collaborative, entrepreneurial environment.