Brand Growth Associate — Launch & Analytics

The Honest Company; Minneapolis (MN); On-site; USD 69,000 - 95,000; Full time

Benefits offered by this job

Health & Wellness

401k Match

Wellness Reimbursement

Work-Life Balance

Family Leave

Equity for employees

Education Reimbursement

Pet Insurance

Job summary

The Honest Company is seeking an Associate Brand Manager to join our Adult Operating Unit and support Flushable Wipes, developing brand strategies, managing launches, and leading integrated marketing campaigns that drive category growth.

You will partner with Sales, Insights, Innovation, R&D, Supply Chain, and Finance to translate consumer data into actionable plans, oversee retailer execution, demand planning, and portfolio management, and build your brand management and general management

Qualifications

• 2+ years of experience in Brand Management, Marketing, Consumer Insights, Category Management, Banking, Consulting, Strategy, or another commercial function within a CPG company.
• Strong analytical skills with experience using business performance, consumer, and syndicated data to develop recommendations.
• Experience supporting product launches, integrated marketing campaigns, or commercialization initiatives.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Excellent communication skills with the ability to synthesize information and influence cross-functional partners.
• Experience collaborating with Sales, Supply Chain, Finance, R&D, or other cross-functional teams.
• Proficiency with Microsoft Excel and PowerPoint.

Responsibilities

• Analyze business performance, category trends, competitive activity, and consumer insights to identify opportunities and develop actionable recommendations that drive growth.
• Support development and execution of the Flushable Wipes annual business plan, including growth initiatives, innovation, portfolio optimization, and integrated marketing programs.
• Lead key workstreams for innovation and new product launches, partnering cross-functionally from concept through commercialization to ensure flawless execution.
• Partner with Sales, Category Management, and Shopper Marketing to support compelling retailer sell-in stories, customer presentations, and best-in-class retail execution.
• Monitor business performance across retail and eCommerce channels, identify drivers of velocity, and recommend action plans to improve distribution, productivity, and household penetration.
• Support monthly business reviews by analyzing financial results, market performance, and key business metrics to identify opportunities, risks, and recommended actions.
• Partner with Supply Chain, Sales Planning, and Finance to support demand forecasting and monthly S&OP processes, ensuring forecasts reflect innovation timing, promotional plans, retail distribution changes, and business performance.
• Coordinate cross-functional project timelines across Innovation, Packaging, Regulatory, Creative, Digital, and Supply Chain to ensure on-time delivery of key initiatives.
• Support development of packaging updates, product positioning, claims, and consumer communications that strengthen Honest's differentiated positioning.
• Contribute to development of consumer insights, competitive analyses, and category learning to inform future innovation and business strategy.
• Manage day-to-day business operations with exceptional organization, attention to detail, and follow-through while proactively identifying opportunities to improve processes and execution.

Skills

Brand Management

Marketing

Consumer Insights

Category Management

Cross-functional collaboration

Analytical thinking

Excel

PowerPoint

Tools

Excel

PowerPoint

Job description

The Honest Company is seeking an Associate Brand Manager to join our Adult Operating Unit and support Flushable Wipes, developing brand strategies, managing launches, and leading integrated marketing campaigns that drive category growth.

You will partner with Sales, Insights, Innovation, R&D, Supply Chain, and Finance to translate consumer data into actionable plans, oversee retailer execution, demand planning, and portfolio management, and build your brand management and general management