Brand Manager - Skincare & Sanitizing + Equity

The Honest Company; Minneapolis (MN); On-site; USD 132,000 - 147,000; Full time

Benefits offered by this job

Health & Wellness

401k with Company Match

Equity

Job summary

The Honest Company in Minneapolis, MN is seeking a Brand Manager for Skincare & Personal Care + Sanitizing to drive category growth and lead cross-functional initiatives. You will partner with Sales, Insights, Innovation, R&D, Supply Chain, Finance, Creative, and eCommerce to shape growth strategies, product innovation, and integrated marketing campaigns.

As a key team member, you will manage day-to-day performance, support long-term plans, and ensure flawless execution from concept through

Qualifications

• 5+ years of experience in Brand Management, Marketing, Consumer Insights, Category Management, or another commercial function within a CPG company.
• Strong analytical skills with experience using business performance, consumer, and syndicated data to develop recommendations.
• Experience supporting product launches, integrated marketing campaigns, or commercialization initiatives.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Excellent communication skills with the ability to synthesize information and influence cross-functional partners.
• Experience collaborating with Sales, Supply Chain, Finance, R&D, or other cross-functional teams.

Responsibilities

• Lead development and execution of the annual business plan for Skincare & Personal Care + Sanitizing, including growth initiatives and portfolio optimization.
• Analyze business performance, category trends, competitive activity, and consumer insights to identify opportunities and develop actionable recommendations.
• Monitor performance across retail and eCommerce channels; drive distribution, velocity, and household penetration.
• Support monthly business reviews by analyzing financial results, market performance, and key metrics to identify opportunities and risks.
• Partner with Supply Chain, Sales Planning, and Finance to support demand forecasting and monthly S&OP processes.
• Lead end-to-end product innovation and commercialization, developing business cases, consumer insights, positioning, and go-to-market plans.
• Develop packaging updates, positioning, claims, and consumer communications to strengthen Honest's brand.
• Contribute to consumer insights and category learning to inform future strategy.
• Manage day-to-day operations with organization and follow-through to improve processes.
• Lead development of strategic marketing briefs and support campaign delivery.

Skills

Analytical

Organized

Collaborative

Consumer-obsessed

Solution-oriented

Curious

Adaptable

Job description

The Honest Company in Minneapolis, MN is seeking a Brand Manager for Skincare & Personal Care + Sanitizing to drive category growth and lead cross-functional initiatives. You will partner with Sales, Insights, Innovation, R&D, Supply Chain, Finance, Creative, and eCommerce to shape growth strategies, product innovation, and integrated marketing campaigns.

As a key team member, you will manage day-to-day performance, support long-term plans, and ensure flawless execution from concept through