Brand Gear & Plate Campaign Lead

Youth Villages; Northern (KY); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health benefits

401(k)

Paid time off

Paid holidays

Parental leave

Mileage reimbursement

Tuition reimbursement

Career growth

Job summary

Youth Villages is seeking a Brand Merchandising Specialist to run Youth Villages Gear and lead the Tennessee specialty license plate campaign. You will manage online and on-site stores, coordinate with operations, vendors, and staff to grow sales and renewals while keeping branding on target.

You will create marketing campaigns, monitor performance data, and report progress to senior leadership. Travel across Tennessee will be required, and you will collaborate with a talented Communications

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, Nonprofit Management or related field.
• Three or more years of experience in marketing, social media, communications, merchandising, e-commerce, brand management or related field.
• Experience managing vendor relationships, product ordering, or inventory.
• Experience with online stores, branded merchandise, apparel programs or promotional products.
• Experience running a campaign with a defined sales or growth target.
• Basic photography skills or willingness to support event photography.
• Strong writing, storytelling and content creation skills across channels.
• Strong customer service skills and attention to detail.
• Proficiency in Microsoft Office, with the ability to learn new platforms and systems quickly.

Responsibilities

• Manage Youth Villages Gear: online store, conference store, and program subsites.
• Refresh store inventory and introduce new merchandise ideas.
• Oversee conference store logistics and volunteers.
• Handle day-to-day store queries and orders.
• Coordinate with vendors on product availability, pricing, and fulfillment.
• Ensure merchandise complies with brand guidelines.
• Lead the Tennessee specialty license plate campaign and grow plate sales.
• Create marketing campaigns to promote Gear and the plate.
• Monitor sales data and report progress to leadership.
• Capture content and collaborate with the creative team.

Skills

Project management

Writing and storytelling

Customer service

Driver's license

Photography (basic)

Team collaboration

Education

Bachelor’s degree in Marketing/Communications/PR/Business/Nonprofit Management

Tools

Microsoft Office

Workday

Job description

Youth Villages is seeking a Brand Merchandising Specialist to run Youth Villages Gear and lead the Tennessee specialty license plate campaign. You will manage online and on-site stores, coordinate with operations, vendors, and staff to grow sales and renewals while keeping branding on target.

You will create marketing campaigns, monitor performance data, and report progress to senior leadership. Travel across Tennessee will be required, and you will collaborate with a talented Communications