Brand Merchandising Specialist

Youth Villages; Northern (KY); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health benefits

401(k)

Paid time off

Paid holidays

Parental leave

Mileage reimbursement

Tuition reimbursement

Career growth

Job summary

Youth Villages is seeking a Brand Merchandising Specialist to run Youth Villages Gear and lead the Tennessee specialty license plate campaign. You will manage online and on-site stores, coordinate with operations, vendors, and staff to grow sales and renewals while keeping branding on target.

You will create marketing campaigns, monitor performance data, and report progress to senior leadership. Travel across Tennessee will be required, and you will collaborate with a talented Communications

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, Nonprofit Management or related field.
• Three or more years of experience in marketing, social media, communications, merchandising, e-commerce, brand management or related field.
• Experience managing vendor relationships, product ordering, or inventory.
• Experience with online stores, branded merchandise, apparel programs or promotional products.
• Experience running a campaign with a defined sales or growth target.
• Basic photography skills or willingness to support event photography.
• Strong writing, storytelling and content creation skills across channels.
• Strong customer service skills and attention to detail.
• Proficiency in Microsoft Office, with the ability to learn new platforms and systems quickly.

Responsibilities

• Manage Youth Villages Gear: online store, conference store, and program subsites.
• Refresh store inventory and introduce new merchandise ideas.
• Oversee conference store logistics and volunteers.
• Handle day-to-day store queries and orders.
• Coordinate with vendors on product availability, pricing, and fulfillment.
• Ensure merchandise complies with brand guidelines.
• Lead the Tennessee specialty license plate campaign and grow plate sales.
• Create marketing campaigns to promote Gear and the plate.
• Monitor sales data and report progress to leadership.
• Capture content and collaborate with the creative team.

Skills

Project management

Writing and storytelling

Customer service

Driver's license

Photography (basic)

Team collaboration

Education

Bachelor’s degree in Marketing/Communications/PR/Business/Nonprofit Management

Tools

Microsoft Office

Workday

Job description

About Youth Villages

For over 35 years, Youth Villages has transformed the lives of children and families nationwide through innovative, research-based programs focused on preserving and restoring families. As a national leader in children’s mental and behavioral health, we serve more than 47,000 youth, young people, and their families annually across 29 states and Washington, D.C. Our proven treatment models drive long-term success in child welfare, juvenile justice, and mental health systems. At Youth Villages, we do what works — partnering with others to expand our impact and advocate for meaningful, lasting change. We're seeking purpose-driven individuals who are passionate about making a difference. With a dedicated team of more than 5,000 staff, Youth Villages is committed to investing in and supporting our employees by offering opportunities to build a fulfilling career through professional growth, personal development, and a mission that matters— helping children and families live successfully. For more information, please visit www.youthvillages.org.

Position Overview

The Brand Merchandising Specialist is responsible for running the Youth Villages Gear, our employee apparel and merchandise store, and leading the Youth Villages specialty license plate campaign. Both come down to the same thing: getting our stakeholders, including employees, donors and supporters, to wear, drive, and carry our brand, because they believe in what it stands for. This role sits in the Communications department on the Digital and Creative team. The specialty license plate campaign is a major focus and a high-visibility priority for the organization. You will build the campaign, work collaboratively with operations leaders and staff to grow sales and renewals, help keep the plate on the road across Tennessee and report progress regularly to senior leadership. This role is for a creative doer who can spot an opportunity, build the plan, and make people want to be part of it.

Essential Duties and Responsibilities

• Manages all aspects of Youth Villages Gear, including the online store, the on-site annual conference store, and program subsites such as Youth Villages Way and Memphis Allies
• Keeps the store current and refreshed by ordering new merchandise, discontinuing items as needed and introducing fresh apparel ideas that keep Gear relevant and on-brand
• Manages the annual conference store logistics and volunteers, including the Youth Villages fashion show and related activities
• Handles day-to-day store needs, including special and event orders, customer questions, and follow-up
• Monitors inventory and coordinates with vendors, including Signet and others, on product availability, quality, pricing, fulfillment and issue resolution
• Reviews all Youth Villages Gear requests to ensure that merchandise complies with Youth Villages brand guidelines
• Serves as liaison between staff and vendors on special merchandise projects, identifying needs, defining scope, and building the plan
• Enters invoices in Workday and bills departments as needed for Gear orders and merchandise projects
• Leads the Youth Villages Tennessee specialty license plate campaign, including strategy, promotion, outreach, tracking, and reporting
• Works with operations leaders and staff to grow plate sales and renewals across Tennessee and helps ensure Youth Villages maintains the sales level required to keep the plate active
• Creates marketing campaigns to promote the plate to employees, donors, volunteers, community partners and other Tennessee-based audiences, including at events and gatherings
• Monitors sales and renewal data and provides regular updates to senior leadership, including progress, risks, and recommended next steps
• Tracks and analyzes store performance, merchandise sales, license plate sales, renewals, and campaign effectiveness
• Serves as the internal and external point of contact for the plate, coordinating with internal teams and state contacts on requirements, purchase steps, and updates
• Creates content that promotes Gear, the specialty plate and other brand initiatives across social media, email, web, events, and employee communications
• Maintains a consistent brand voice and ensures all content meets Youth Villages brand standards
• Captures photo and video content at local events and partners with the creative team to bring ideas to life
• Supports and manages other marketing projects or channels for the organization as needed
• Performs other duties as assigned

Ideal Candidate

• Proven ability to own an initiative, track progress toward a goal and report results to leadership
• High level of initiative and strong project management skills, with the ability to manage multiple deadlines independently in a fast-paced environment
• Confidence and professionalism to work with senior leaders, donors, vendors, and community partners
• Valid driver’s license and ability to travel across Tennessee for events and conferences
• Ability to lift and transport merchandise for the on-site store

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, Nonprofit Management or a related field (preferred)
• Three or more years of experience in marketing, social media, communications, merchandising, e-commerce, brand management or a related field (required)
• Experience managing vendor relationships, product ordering, or inventory (required)
• Experience with online stores, branded merchandise, apparel programs or promotional products (preferred)
• Experience running a campaign with a defined sales or growth target (preferred)
• Basic photography skills or willingness to support event photography (preferred)
• Strong writing, storytelling and content creation skills across channels
• Strong customer service skills and attention to detail
• Proficiency in Microsoft Office, with the ability to learn new platforms and systems quickly

Benefits

• Medical, Dental, Prescription Drug Coverage and Vision
• 401(k)
• Time off: 2 week paid vacation (full-time) / 1 week paid vacation (part-time)
• 12 paid sick days per year
• 11 paid holidays
• Paid Parental Leave
• Mileage & Cell Phone Reimbursement (when applicable)
• Tuition reimbursement and licensure supervision
• Growth & development through continuous training
• Clinical and administrative advancement opportunities
• *Benefits are excluded for variable status employees.

Youth Villages is an equal opportunity employer and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Youth Villages is committed to not only advancing diversity, equity, and inclusion in the workplace but also in our work with children and young adults. We know that children, families and young people of color can face inequity in child welfare and justice systems, and we train our employees to build the skills they need to work with the communities that we serve, as well as, other employees from different cultures and backgrounds.

Youth Villages is opposed to racism in any of its forms and is committed to inclusion, equity, and diversity. We believe that respect for each other is crucial in the work that we do each day.

Youth Villages® is a national leader in mental and behavioral health committed to finding the most effective solutions to help children, families and young adults overcome obstacles and live successfully. Working through direct services, partnerships with innovative public agencies and advocacy, we collaborate to bring positive change to child welfare, children’s mental health and justice systems. Our 4,500 employees serve more than 43,000 children and young adults in more than 100 locations in 26 states and the District of Columbia. Youth Villages has been recognized by the Harvard Business School and U.S. News & World Report and was identified by The White House as one of the nation’s most promising results-oriented nonprofit organizations.