Brand Expression Director — Remote Creative Lead

Figma; United States; Remote; USD 235,000 - 317,000; Full time

Benefits offered by this job

Equity

Health insurance

Dental insurance

Vision insurance

Retirement benefits

Parental leave

Wellness benefits

Paid time off

Sick leave

Holidays

Flexible PTO

Cell phone reimbursement

Home internet reimbursements

Lifestyle spending accounts

Sales incentive compensation

Job summary

Figma leads a global Brand Studio and seeks a Director of Creative Brand Expression to guide strategy, set direction, and grow a small design team. You’ll pitch concepts and drive final execution across campaigns, events, and experiences, balancing leadership with hands-on design craft.

You’ll collaborate with Brand Studio, Marketing, and Product leadership to keep the brand distinct, expressive, and unmistakably Figma, blending experimentation with clarity and system thinking.

Qualifications

• 3+ years of creative/design management experience with a track record of building strong, resilient team culture and developing designers across skill levels.
• Demonstrated ability to move fluidly between pitching a concept, sketching it out, and shepherding it to completion.
• A portfolio demonstrating conceptual and visual direction for campaigns across surfaces (digital, OOH, ads, presentations, events).
• Experience influencing teams and stakeholders through strategic thinking, storytelling, and clear communication, with comfort navigating ambiguity as priorities shift.
• A true player/coach mindset—as comfortable managing and developing people as you are getting hands-on with the work yourself.

Responsibilities

• Manage and develop a team of 4–7 world-class designers, hiring to fill gaps as your portion of the portfolio scales.
• Partner with senior creative stakeholders, product designers, and marketers to improve team process and execution, and coach your team through setting creative direction and priorities.
• Develop a strong point of view on how Figma’s brand shows up in your area and successfully advocate for it across the organization.
• Run and improve team rituals like critiques, reviews, and creative sprints.
• Stay in the work — balancing people leadership with direct craft contribution and execution.
• Set and maintain a high creative bar through feedback, direction, and coaching.

Skills

Creative leadership

Team management

Brand strategy

Pitch concepts

Design critique

Tools

Figma

Job description

Figma leads a global Brand Studio and seeks a Director of Creative Brand Expression to guide strategy, set direction, and grow a small design team. You’ll pitch concepts and drive final execution across campaigns, events, and experiences, balancing leadership with hands-on design craft.

You’ll collaborate with Brand Studio, Marketing, and Product leadership to keep the brand distinct, expressive, and unmistakably Figma, blending experimentation with clarity and system thinking.