Brand Expression Architect

Enterprise Holdings; St. Louis (MO); On-site; USD 100,000 - 140,000; Full time

Job summary

Enterprise Mobility's Marketing team in St. Louis is hiring a Brand Expression Manager to develop brand journey frameworks and guide how brands are expressed across the end-to-end customer experience.

You will translate brand strategy into practical standards and guidance, lead cross-functional alignment with CX, Digital, Product, Marketing, Loyalty, and Creative teams, and establish scalable messaging systems to strengthen brand health and equity.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 6+ years in brand, content, or omnichannel marketing across touchpoints.
• Experience developing messaging frameworks and brand systems that scale across teams.
• Authorized to work in the United States without sponsorship now or in the future.

Responsibilities

• Lead development of brand journey frameworks across key touchpoints.
• Translate brand strategy into practical frameworks, standards, and guidance for content, channel, digital, journey, and customer interactions.
• Develop and maintain brand journey maps and brand expression principles for end-to-end experiences.
• Evaluate brand expression to identify gaps, friction points, and opportunities to improve clarity and cohesion.
• Guide cross-functional alignment with CX, Digital, Product, Marketing, Loyalty, Brand Editorial, and Creative teams.
• Establish scalable messaging systems and brand expression tools for consistency and speed to market.
• Leverage customer, market, and business insights to inform brand recommendations that strengthen engagement and loyalty.
• Serve as a subject matter expert on brand journeys and champion brand-led decisions across marketing teams.
• Manage and develop a team of marketing professionals.

Job description

Enterprise Mobility's Marketing team in St. Louis is hiring a Brand Expression Manager to develop brand journey frameworks and guide how brands are expressed across the end-to-end customer experience.

You will translate brand strategy into practical standards and guidance, lead cross-functional alignment with CX, Digital, Product, Marketing, Loyalty, and Creative teams, and establish scalable messaging systems to strengthen brand health and equity.