Brand Experience Ambassador - Educate & Engage Consumers

Mktg; Alexandria (VA); On-site; USD 24,000 - 32,000; Part time

Job summary

MKTG Brand Educators are Diageo brand ambassadors who educate consumers at events to enhance brand awareness and influence purchase decisions. This role involves presenting products, delivering educational moments, and maintaining professional appearance while adhering to program standards and policies.

Educators participate in trainings, manage samples, and report back with post-event recaps. This is an occasional, part-time position requiring strong communication and reliability at on-site

Qualifications

• Must complete brand training to translate brand information to consumers in a relatable way.
• Outgoing, personable and courteous demeanor to build trust with the brand.
• Punctuality and willingness to work until events finish.

Responsibilities

• Actively engage and educate consumers at points of experience, purchase and consumption.
• Humanize the brands and build consumer trust through education.
• Lead consumers through a sampling journey of featured products (where legal).
• Regularly complete digital trainings for market brand programs.
• Adapt to tech platforms to input and access program information.
• Arrive on time and wear appropriate attire as directed by market teams.
• Distribute Diageo premiums to consumers.
• Follow Responsible Server Guidelines and report violations.
• Pre-merchandise accounts with Diageo POS.
• Pay for bar spend or product with company-issued debit card.
• Handle delivery and pickup of promotional materials.
• Care for and return company property (uniforms, materials).
• Complete post-event recap (ERF) on MKTG site.
• Take event photos and contribute to markets' social media.

Skills

Outgoing personality

Brand knowledge

Reliability

Job description

MKTG Brand Educators are Diageo brand ambassadors who educate consumers at events to enhance brand awareness and influence purchase decisions. This role involves presenting products, delivering educational moments, and maintaining professional appearance while adhering to program standards and policies.

Educators participate in trainings, manage samples, and report back with post-event recaps. This is an occasional, part-time position requiring strong communication and reliability at on-site