Brand Experience Manager – Purell Consumer Accelerator

The Clorox Company; Oakland, Northern (CA, KY); Hybrid; USD 131,000 - 259,000; Full time

Benefits offered by this job

Health plans

401(k) match

Flexible time off

Job summary

The Clorox Company seeks a Brand Experience Manager to shape Purell consumer experiences across touchpoints and lead breakthrough, full-funnel marketing with an omni-channel approach.

You will partner with product, portfolio and innovation teams to bring big ideas to market, driving growth and measurable impact while navigating digital-first and retail strategies.

Qualifications

• 5+ years of CPG marketing experience with digital, social and retail marketing
• Brand experience/marketing background with ownership of full funnel media and measurable impact
• Ability to lead cross functional teams and agency partners

Responsibilities

• Lead Brand Strategy Activation across consumer and customer touchpoints.
• Ensure consistent brand expression across digital, social, retail and PR.
• Own Integrated Brand & Commercial Planning with full funnel plans across brand, media and sales.
• Drive performance across ecommerce channels (Walmart, Target, Instacart) and PDP optimization.

Skills

CPG experience

Digital Marketing

Social marketing

Retail marketing

Cross-functional leadership

Brand experience

Analytics

E-commerce platforms

Influencer/UGC programs

Briefing/Development

Education

BS/BA degree

Tools

Amazon

Walmart.com

Instacart

Job description

## Brand Experience Manager – Purell Consumer AcceleratorApplylocations: Oakland, CA - USA: Durham, NC - USA (Hill Bldg)time type: Full timeposted on: Posted Todayjob requisition id: 22931Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace**Your role at Clorox:**Purell is on a mission to drive outsized growth, redefining the category in which we play and how consumers relate to our brand in their day-to-day life. We are a scrappy, upstart business housed within the larger Clorox organization. We need to move fast with entrepreneurial, consumer-obsessed and culture-defining spirit, while taking advantage of the scale, world-class talent and capabilities that Clorox offers. The Purell Brand Experience Manager will shape how our brand comes to life across every touchpoint. In this role, you’ll lead breakthrough, full funnel marketing and elevate our presence across retail with a strong omni and digital-first approach. You’ll be the driving force behind Purell’s consumer brand experience, partnering closely with teams across product, portfolio, and innovation to bring big ideas to market. We’re seeking a strategic, data driven marketer who loves to build, create, and deliver work that moves the business.**In this role, you will:*** Lead Brand Strategy Activation, bringing it to life across consumer and customer touchpoints* Ensure consistent, compelling brand expression across all communications and creative – emphasis on digital marketing, social, influencer, retail and PR.* Own Integrated Brand & Commercial Planning, developing full funnel plans across brand, media, shopper, and sales.* Drive strong performance across e commerce channels, including Walmart, Target and Instacart. Influence Amazon’s PDP, Assortment and Content as a Marketing vehicle for other channels.* Lead Cross Functional & Agency Alignment, Partners with Commercial, Insights, and Customer teams to translate insights into briefs and creative.* Drive Learning, Measurement & Optimization, building a clear learning agenda tied to KPIs and business outcomes.* Partner with Finance and Analytic Insights to inform ongoing optimization.* Serve as the primary point of accountability for shared Brand Experience teams and agency partners.**What we look for:*** Typically 5+ years of CPG experience with Digital Marketing, Social and Retail Marketing experience, ~10-15% Travel, and BS/BA Degree* Brand Experience/Marketing background with ownership of full funnel media, proven campaign execution track record and delivery of measurable business impact* Proven ability to lead cross functional teams and agency partners.* Experience guiding integrated creative in Creative across digital, ecommerce and retail, including Briefing/Development, Social/Influencer, Retail Media, Digital Content Optimization, Cross-Functional Influence, Financial Acumen* Knowledgeable in eCommerce platforms (Amazon, Walmart.com, Instacart), PDP optimization, retail media, influencer/UGC programs, and test-and-learn methodologies* Strong analytical mindset with experience driving learning and performance measurement.**Workplace type:**Hybrid **Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That’s why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive.** **Learn more****.** **[U.S.]Additional Information:**At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more. We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area. –Zone A: $131,200 - $258,500–Zone B: $120,300 - $237,000–Zone C: $109,400 - $215,500 All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process. This job is also eligible for participation in Clorox’s incentive plans, subject to the terms of the applicable plan documents and policies.Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.### About Us**Who we are.**We champion people to be well and thrive every single day. We’re proud to be in every corner of homes, schools, and offices—making daily life simpler and easier through our beloved brands. Working with us, you’ll join a team of passionate problem solvers and relentless innovators fueled by curiosity, growth, and progress. We relish taking on new, interesting challenges that allow our people to collaborate and thrive at work. And most importantly, we care about each other as multifaceted, whole humans. Join us as we reimagine what’s possible and work with purpose to make a difference in the world.**This is the place where doing the right thing matters.**Doing the right thing is the compass that guides every decision we make—and we’re proud to be globally recognized and awarded for our continuous corporate responsibility efforts. Clorox is a signatory of the United Nations Global Compact and the Ellen MacArthur Foundation's New Plastics Economy Global Commitment. The Clorox Company and its Foundation prioritize giving back to the communities we call home and contribute millions annually in combined cash grants, product donations, and cause-marketing. For more information, visit TheCloroxCompany.com and follow us on social media at @CloroxCo.**Our commitment to diversity, inclusion, and equal employment opportunity.**We seek out and celebrate diverse backgrounds and experiences. We’re always looking for fresh perspectives, a desire to bring your best, and a nonstop drive to keep growing and learning. Learn more about our Inclusion, Diversity, Equity, and Allyship (IDEA) journey here.The Clorox Company and its subsidiaries are an EEO/AA/Minorities/Women/LGBT/Protected Veteran/Disabled employer. Learn more to Know Your Rights.Clorox is committed to providing reasonable accommodations for qualified applicants with disabilities and disabled veterans during the hiring and interview process. If you need assistance or accommodations due to a disability, please contact us at [e-mail]. Please note: this inbox is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions/application statuses.