Brand & Experience Manager

Sage Hospitality; Austin (TX); On-site; USD 70,000 - 95,000; Full time

Job summary

Sage Hospitality Group's Hotel Van Zandt in Austin, TX is seeking a Brand & Experience Manager to lead digital marketing, events and experiential campaigns that reinforce the brand. You will collaborate with cross-functional teams and external partners to deliver compelling customer experiences and drive revenue through innovative programs.

Ideal candidates bring a marketing/PR or related degree and at least three years of related experience, with strong writing, design sense, and project

Qualifications

• College degree in marketing communications (or related field)
• Three years related experience and/or training in marketing/PR/communications
• Strong writing and project management skills

Responsibilities

• Digital Marketing: email campaigns, social media, and website content management.
• Events & Activations: plan and run events, activations, and promotions.
• Social Media: develop content, KPIs, and reporting.
• Branding: ensure on-brand materials and signage across property.
• General: brainstorm unique packages aligned with sales and PR goals.

Skills

Digital marketing

Email campaigns

Social media

Event production

Content creation

Graphic design

Brand management

Copywriting

Education

College degree in marketing communications (or related field)

Tools

MS Word

Job description

Why us?

Are you a little Austin-tatious? Sage Hospitality Group is hiring a Brand & Experience Manager for the lively Hotel Van Zandt in Austin, Texas!

We are looking for independent thinkers and quick learners. Those who harness their entrepreneurial spirit so that it breaks preconceived notions. At Hotel Van Zandt, we’re not afraid to forge our own path. After all, it’s what industry leaders do.

Located in the Rainey Street District, Hotel Van Zandt features 319 guest rooms and suites, more than 25,000 square feet of meeting space, and four food and beverage outlets, including Geraldine’s and the new cocktail lounge, Brass Poppy. From pop-up events and lobby activations to themed suites and unique experiences, we invite risk-takers and creative spirits to join our team.

As part of Sage Hospitality Group, we passionately strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. More than a slogan, we empower our employees to make positive impacts on the communities in which we live and work. By providing genuine service we build relationships with our guests and value for our shareholders, and we create unforgettable experiences.

No matter your daily role, Sage recognizes that your success is about more than the work you do—it’s really about who you are, which is why we invest in your personal and professional growth. We hope you consider joining us!

Job Overview

The Brand & Experience Manager is a brand ambassador who will work with a variety of constituencies; someone who will focus priorities while juggling multiple tasks and goals. This person will be an adept marketer and possess a high level of event management knowledge. This is a position that requires excellent organization and communication skills so that daily tasks are completed in an efficient and timely manner.

This is a position that requires excellent organization and communication skills so daily tasks are successfully completed in an efficient and timely manner. Conducts themselves in a professional, hospitable manner to guests and staff members at all times, representing the brand as a key ambassador for the neighborhood and community.

Responsibilities

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following (other duties may be assigned):

Brand & Experience Manager’s Main Roles

Digital marketing, email campaigns, social media, activation & event production, content creation, graphic design

Digital Marketing

• Assist in the production of revenue-generating email campaigns for Hotel Van Zandt; provide compelling copy and imagery for campaigns


• Responsible for the maintenance of Hotel Van Zandt’s website; updates packages and promotions, calendar of events, landing pages, etc., while ensuring ADA compliance and fulfilling any additional website changes/requests


• Maintain all location listings on platforms such as Google, TripAdvisor, etc.

Events & Activations

• Lead the development, promotion, execution, and management of all Hotel Van Zandt events and other creative promotions, as developed


• Create and curate cutting-edge activations throughout the year to keep Hotel Van Zandt top-of-mind in the community and drive markets


• Maintain and update event listings on all third-party sites, such as Visit Austin, Do512, and other partner sites


• Communicate events internally; ensure all team members are aware of events and activations through standard operating procedures (SOPs)


• Provide on-site support during events ensuring successful execution

Social Media

• Support agency partners in maintaining social media strategies and create content, including video content, for all social media platforms for Hotel Van Zandt, Brass Poppy, and Geraldine’s


• Manage Sprout Social accounts, develop KPIs, and provide monthly reports to the Director of Marketing


• Stay on top of social trends and engage in new methods to capitalize on new marketing opportunities

Branding

• Design, update, and maintain all property-wide signage


• Update all F&B menus, sales kits, catering menus, and in-room collateral for Hotel Van Zandt; support team with any changes and updates when needed


• Design additional items for the properties as requested by management


• Ensure all marketing materials on-site are on-brand

General Responsibilities

• Brainstorm and develop unique, creative packages and experiential offerings that align with sales, revenue, and PR goals


• Write on-brand, grammatically correct copy for all packages and offerings as well as the website, email campaigns, social media, marketing collateral, etc.


• Work with Director of Marketing on strategic partnerships and fulfillment as it relates to packages, events, and activations


• Performs other duties as assigned or deemed necessary by management

Requirements

• College degree in marketing, public relations, business, communication, journalism,or related field


• Must be highly motivated and a quick learner


• Highly organized


• Capable of meeting tight deadlines and able to work on multiple projects simultaneously


• Willing and able to work long hours on evenings and weekends when necessary, including some holidays


• Event work: long hours on feet, able to lift and carry 30 pounds


• Graphic Design experience a benefit. You will be responsible for basic flyers, brochures, posters, menu updates, etc.

Valued Traits

• 
  
  
  
  • Excellent social skills, poise, warmth, tact, and diplomacy
  
  
  • Great storyteller with an exceptional writing ability
  
  
  • Superior analytical skills, problem solver, and a critical thinker; uses data to make decisions
  
  
  • Highly organized, effective project manager for themselves and
  
  
  • College degree in marketing communications (or related field); two years related experience and/or training. Previous event management experience a must.
  
  
  • Adaptable to all situations
  
  
  • Collaborative: a team player but also able to work independently
  
  
  • Proficient computer skills
  
  
  • Can multitask with ease
    
  
  
  
  

Qualifications

Education

College degree in marketing communications (or related field); three years related experience and/or training.

Experience

Previous marketing experience is a must. Hospitality experience preferred.

Knowledge/Skills

Strong interpersonal, verbal, and written communication skills

Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals

Ability to negotiate effectively

Excellent attention to detail and multi-tasking skills

Professional appearance and manner

Computer literacy, specifically MS Word for Windows

Communication at all levels; multi-tasking; time management

Strategic Skills

Proficient in the position-required job skills and knowledge. Intelligent in grasping and integrating new information. Is an active learner with a strong sense of curiosity. Has natural instincts and insight for finding the best solution to unclear situations, issues, and problems. Considers multiple resources and methods for analyzing problems. Makes great decisions.

Operating Skills

Is effective in prioritizing work; consistently manages time and processes to create maximum efficiency with minimum disruption or redundancy. Has excellent attention to detail and writing skills. Is time-sensitive and understands how work and processes fit in with other departmental or business priorities and objectives. Can adjust work to accommodate expected and unexpected changes. Can gauge progress concerning overall impact and results.

Courage

Can think and act independently with confidence. Has personal fortitude and integrity when faced with challenges.

Energy & Drive

Energetic and takes initiative. Is proactive and persistent in pursuing and completing tasks. Strives to exceed expectations and goals.

Personal & Interpersonal Skills

Welcoming and warm personality. Able to engage easily and actively connect with others. Is genuinely caring and compassionate; visibly demonstrates a desire to understand others. Creates confidence and trust with others, is socially aware of self and others, and is known for communicating the right message at the right time. Utilizes a variety of approaches and communication techniques tailored to each situation. Is comfortable in conversing with individuals from a variety of backgrounds and at all organizational levels. Is direct yet tactful and considerate of the audience. Positively accepts and provides feedback.

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Occasional standing.

Occasional carrying and lifting of files and office items up to 25 lbs.

Environment

95% indoor office environment