Brand Experience Lead (Kerasal)

Advantice Health; Bridgewater (MA); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Comprehensive health, dental, and vision benefits

Fully funded Health Reimbursement Account (HRA)

401(k) company match

Growth opportunities

Job summary

Advantice Health is seeking a Brand Experience Lead to elevate our Kerasal foot and nail care brand in Bridgewater, NJ. This hybrid role involves overseeing impactful consumer campaigns and ensuring brand consistency across all touchpoints.

The ideal candidate will possess a college degree and 3–4 years of marketing experience, showcasing creative instincts and strategic thinking. Join us to make a real impact while enjoying comprehensive benefits including health, dental, and 401(k) match.

Qualifications

• 3–4 years of relevant marketing experience, ideally in personal care or a lifestyle brand.
• Ability to drive execution while thinking strategically.
• Experience in leading consumer campaign execution.

Responsibilities

• Support Kerasal's long-term strategy and ensure consistency across touchpoints.
• Lead consumer campaign execution from brief through launch.
• Manage tactical marketing initiatives and drive project management.

Skills

Creative instincts

Strategic thinking

Project management

Collaboration

Detail-oriented

Education

College degree

Job description

Location: Bridgewater, NJ (Hybrid; in office 3 days per week)

Reports to: Head ofKerasal

Salary Range: $90,000–$110,000 annually

Let’sGrow Together

We’relooking for a scrappy, creative, results-driven Brand ExperienceLeadto elevate and reimagine ourKerasalfoot and nail care business.You’llhelp oversee campaigns that resonate with consumers, highlight product points of difference, and ensure consistency across touchpoints.

If you have an entrepreneurial streak, a strategic mind, and the drive to make a serious impact—this role is for you.

Let’sEvolve & Modernize Our Brand

This role is ideal for a brand marketer who thrives at the intersection of strategy and execution.You’llhelp evolve brand equity, activate integrated campaigns, and bringbig ideasto life. If you love storytelling and turning strategy into action,you’llmake a visible, lasting impact.

WhatYou’llBe Doing

• Support and help shapeKerasal’slong-term strategy, ensuring consistency and clarity across consumer touchpoints, including business planning.
• Contribute toclaims and clinical development with R&D and Regulatory teams.
• Lead consumer campaign execution from brief through launch, orchestratingagenciesand internal teams across paid and owned channels.
• Maintain creative excellence and strong brand expression across all assets with a high bar for visuals and messaging.
• Partner with media, communications, and PR teams for cohesive, high-impact storytelling.
• Lead PR and events.
• Manage tactical marketing initiatives, including review generation, HCP programs, consumer promotions, and packaging refreshes.
• Drive commercialization project management to keep timelines, deliverables, and cross-functional coordination on track.
• College degree and 3–4 years of relevant marketing experience; ideally in personal care or a lifestyle brand.
• Strategicthinker whocan also roll up your sleeves and drive execution.
• Strong creative instincts; able to evaluate work through botha brandand consumerlens.
• Highly organized, detail-oriented, and confident managing multiple workstreams.
• Builder with a founder’s mindset: scrappy, resourceful, and unstoppable.
• Love making things look and sound amazing—whether an Instagram carousel or a retailer sell-in deck.
• Clear communicator who collaborates easily across functions and agency partners.
• Energized by fast-paced environments and brand-building challenges.
• Passion for tracking trends and storytelling.
• Hybrid flexibility
• Comprehensive health, dental, and vision, Life, Long and short-term disabilitybenefits
• A fully funded Health Reimbursement Account (HRA) that you can use to cover medical, dental, and vision in and out-of-pocket costs.
• 401(k) company match
• A brand with incredible growth potential and a real point of difference
• Room to grow, be heard, and make a real impact
• A culture of radical collaboration, team camaraderie, and celebrating results

AboutAdvanticeHealth

AdvanticeHealth is a dynamic consumer health company improving skin health through science-backed, expert-loved solutions. With leading brands such asKerasal,AmLactin, Triple Paste,Dermoplast, and New-Skin, our products are sold at top retailers including Target, Walmart, CVS, Walgreens, Amazon, and more.Headquarteredin Bridgewater, NJ, weoperatelean and agile to scale brands and bring innovative skin health solutions to more people.

Ready to modernize and transform a brand—and have fun doing it?Apply now andlet’sget started.