Brand Marketing Associate

Advantice Health; Bridgewater (MA); Hybrid; USD 55,000 - 65,000; Full time

Benefits offered by this job

Competitive salary and performance-based incentives

Comprehensive health, dental and vision benefits

401k company match

Opportunity for growth and impact

Company culture of collaboration

Job summary

A consumer health company is seeking a Brand Marketing Associate to help drive growth in its Footcare and First Aid brands. This entry-level role requires collaboration on marketing strategies, focusing on effective execution through various platforms. The ideal candidate will have a Bachelor’s Degree and at least one year of relevant marketing experience. The role features a hybrid work model based in Bridgewater, NJ, with competitive salary and benefits. Join a growing team passionate about improving health and wellness.

Qualifications

• 1+ years of relevant marketing experience, ideally in personal care or lifestyle brands.
• Ability to think creatively while staying organized.
• Experience in managing marketing initiatives and budgets.

Responsibilities

• Develop strategy and execution of marketing plans including budgeting and forecasting.
• Collaborate with partners to create cohesive content across platforms.
• Track and analyze brand health and category performance.

Skills

Creativity

Detail-oriented

Data analysis

Project management

Brand strategy

Marketing campaigns

Education

Bachelor’s Degree in Marketing, Business, or related field

Tools

Excel

PowerPoint

Canva

Adobe

Job description

Brand Marketing Associate – Footcare & First Aid Portfolio (Kerasal, New Skin, Dermoplast)

Join to apply for the Brand Marketing Associate role at Advantice Health.

Reports to: Head of Footcare & First Aid

This role follows a hybrid work model based out of our Bridgewater, NJ office. The selected candidate must live within a reasonable commuting distance and be on-site at least three days per week—equating to a minimum of 60% of their time—to support regular, in-person collaboration with the team.

We’re looking for a creative, detail‑savvy, and results‑driven Brand Marketing Associate to join our team. You will help reinvent and elevate our Footcare business and drive sustained growth among our trusted portfolio of First Aid brands.

We’re looking for a marketer who wants to flex both their entrepreneurial spirit and their large brand expertise. In this role, you’ll have the best of both worlds with a focus on:

• Running your own portfolio of First Aid brands like a mini start‑up (budgets, forecasting, campaigns, sustaining growth)
• Powering the transformation of a category‑leading footcare brand, turning it into an everyday staple in consumers’ lives.

What You’ll Be Doing

• Develop strategy and run execution of marketing plans, including budget & forecast
• Collaborate with and inspire agency and internal partners to bring cohesive content to life across platforms (social, e‑comm, in‑store)
• Assist in product storytelling and messaging that’s clear, differentiated, and engaging
• Stay up on trends, TikTok & Reddit convos, and the competitive space to keep our brands fresh, relevant, and one step ahead
• Track and analyze brand health and category performance, community feedback, and campaign results—data‑driven insights are essential
• Manage tactical execution of various marketing initiatives including review generation, healthcare professional programs, consumer promotion, packaging refreshes, and more
• Support project timelines, processes, and deliverables so everything runs smoothly

You’ll Thrive If You…

• Have a Bachelor’s Degree in Marketing, Business, or a related field
• Have 1+ years of relevant marketing experience—ideally in personal care or a lifestyle brand
• Think creatively but stay organized—you’ve got ideas and spreadsheets
• Are a self‑starter who takes initiative and runs with projects (you don’t wait to be told what to do)
• Are comfortable in a fast‑paced environment where evolution is constant
• Are a builder with a founder’s mindset: scrappy, resourceful, and unstoppable
• Love making things look and sound amazing, whether it’s an IG carousel or a retailer sell‑in deck
• Are fluent in Excel, PowerPoint, and maybe even Canva or Adobe; bonus points for analytics platform experience
• Competitive salary and performance‑based incentives
• Comprehensive health, dental and vision benefits and 401k company match
• A company with incredible growth potential
• Room to grow, be heard, and make a real impact
• A culture of radical collaboration, team camaraderie, and a tradition of celebrating results
• Hybrid flexibility
• Relocation assistance is not available

About Advantice Health

Advantice Health is a dynamic consumer health company passionate about improving skin and nail health through science‑backed, expert‑loved solutions. We believe that everyone should have the opportunity to experience skin wellness and bring their best selves every day.

With leading brands such as Kerasal, Amlactin, Triple Paste, Dermoplast, and New Skin, we offer a comprehensive range of products in categories such as Footcare, Nail Care, Body Care, and First Aid. Our trusted brands are available at leading retailers, including Target, Walmart, CVS, Walgreens, Amazon, and more.

Our efficient business model sets us apart. By keeping our operations lean and agile, we reduce complexity and scale with ease, focusing on understanding consumer needs and developing innovative solutions.

Since our formation in 2019, we have achieved remarkable growth, acquiring AmLactin and Triple Paste and expanding our portfolio. In April 2022, we partnered with TA Associates to accelerate progress.

We are headquartered in Bridgewater, NJ, strategically positioned to serve customers and pursue opportunities both domestically and internationally.

To learn more about our journey and explore our range of products, visit advanticehealth.com. Join us as we transform skin health for the better!

Seniority Level

Entry level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Retail Health and Personal Care Products