Brand Experience Lead & Content Creator

Dr. Tavel Optical Group; Carmel (IN); On-site; USD 70,000 - 110,000; Full time

Job summary

Alternate View in Carmel, IN seeks a Senior Brand Experience & Content Creator who will own the brand voice and storytelling across platforms. You will craft content calendars, social posts, and web copy that reflect luxury and wellness, collaborating closely with the marketing team.

You’ll manage creator relationships, shape campaigns, and ensure every touchpoint communicates Alternate View’s soul. A background in beauty or boutique wellness helps you connect with clients and partners alike.

Qualifications

• 5-7+ years of creative marketing or brand content experience in beauty, fashion, optical, or boutique wellness.
• Proven ability to own day-to-day marketing presence and content creation.
• Strong storytelling and content design sensibility.

Responsibilities

• Own brand voice and messaging across platforms.
• Create monthly content calendars and ensure consistency across channels.
• Develop social content for Instagram, Facebook, and beyond with visual direction.
• Collaborate with marketing on large campaigns and events.
• Write refined web copy and landing pages with luxurious, personal tone.
• Manage creator and influencer network relationships.

Skills

Brand storytelling

Copywriting

Content strategy

Social media

Brand voice

Adobe Suite

Squarespace/WordPress

Tools

Adobe Suite

Squarespace

Wix

WordPress

Job description

Alternate View in Carmel, IN seeks a Senior Brand Experience & Content Creator who will own the brand voice and storytelling across platforms. You will craft content calendars, social posts, and web copy that reflect luxury and wellness, collaborating closely with the marketing team.

You’ll manage creator relationships, shape campaigns, and ensure every touchpoint communicates Alternate View’s soul. A background in beauty or boutique wellness helps you connect with clients and partners alike.