Brand Experience & Digital Growth Director

Excel-Care; Lakewood Township (NJ); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Health, Dental and Vision Insurance

401(k) with up to 5% matching

Paid time off, paid sick time and paid

Holidays

Employee discounts and reward programs

Job summary

Excelcare Health Management seeks a Director of Digital Marketing & Brand Experience to lead its digital presence, brand identity, and marketing initiatives for post-acute and skilled nursing facilities. The role combines strategy, creative execution, and project management across multiple locations and platforms.

The ideal candidate will elevate the Excelcare brand, maintain consistency across digital and physical touchpoints, and drive engagement, reputation, and growth while complying with

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Graphic Design, Communications, or related field; equivalent experience considered.
• Proven experience in digital marketing, brand management, graphic design, or social media.
• Advanced proficiency in Adobe Creative Cloud and Canva.
• Experience managing websites, SEO, digital analytics, and Google Business Profiles.
• Strong visual design skills with attention to detail.
• Excellent written communication, organization, and project management.
• Portfolio demonstrating design, branding, social media, and digital marketing capabilities.

Responsibilities

• Oversee digital strategy and website management for Excelcare and facilities.
• Improve website design, accessibility, SEO, and user experience.
• Coordinate content, leadership profiles, photography, and testimonials with vendors.
• Oversee online reputation and Google reviews for all facilities.
• Lead social media strategy across major channels with a content calendar.
• Maintain brand identity and create marketing collateral and digital assets.
• Develop and produce campaigns, track analytics, and report results.

Skills

Digital marketing strategy

Brand management

Graphic design

Social media management

SEO & web analytics

Video editing/content creation

Education

Bachelor’s degree in Marketing, Digital Media, Graphic Design, Communications, or related field

Tools

Adobe Creative Cloud

Canva

Google Analytics

Google Business Profiles

Job description

Excelcare Health Management seeks a Director of Digital Marketing & Brand Experience to lead its digital presence, brand identity, and marketing initiatives for post-acute and skilled nursing facilities. The role combines strategy, creative execution, and project management across multiple locations and platforms.

The ideal candidate will elevate the Excelcare brand, maintain consistency across digital and physical touchpoints, and drive engagement, reputation, and growth while complying with