Brand Experience Director, Digital Marketing

Excel Care; Lakewood Township (NJ); Vor Ort; USD 120.000 - 160.000; Vollzeit

Benefits dieser Stelle

Health, Dental and Vision Insurance

401(k) with up to 5% matching

Paid time off, sick time and holidays

Employee-only discounts, perks and奖励

Zusammenfassung

Excelcare Health Management seeks a Director of Digital Marketing & Brand Experience to lead digital presence, branding, and creative initiatives across its post-acute and skilled nursing facilities. This hands-on role blends creative instincts with technical acumen to elevate the brand across digital and physical touchpoints.

The ideal candidate manages multiple projects and partners with external developers to ensure superior website experiences, online reputation, social strategy, and

Qualifikationen

• Bachelor’s degree or equivalent experience in marketing, digital media, or related field.
• Proven experience in digital marketing, brand management, graphic design, or social media.
• Proficiency in Adobe Creative Cloud and Canva for content creation.
• Experience managing websites, SEO, and digital analytics.
• Strong written communication, organization and project management.

Aufgaben

• Oversee and advance Excelcare websites to remain modern, user-friendly and on-brand.
• Improve website design, accessibility, SEO, and overall user experience.
• Coordinate website updates across facilities with leadership photos and testimonials.
• Lead Google Business Profiles and online reputation management.
• Develop and execute a strategic social media calendar across channels.
• Create compelling content including video, photography, graphics, and layouts.
• Maintain brand standards and ensure privacy and compliance in marketing materials.
• Plan integrated campaigns supporting census growth, recruitment, and community awareness.
• Track website and social metrics; report insights and optimize future efforts.

Kenntnisse

Digital marketing

Brand management

Graphic design

Social media

Project management

Content creation

SEO & analytics

Communication

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Adobe Creative Cloud

Canva

Google Analytics

CMS/SEO tools

Jobbeschreibung

Excelcare Health Management seeks a Director of Digital Marketing & Brand Experience to lead digital presence, branding, and creative initiatives across its post-acute and skilled nursing facilities. This hands-on role blends creative instincts with technical acumen to elevate the brand across digital and physical touchpoints.

The ideal candidate manages multiple projects and partners with external developers to ensure superior website experiences, online reputation, social strategy, and