Brand Experience and Field Marketing Manager

Legend Seeds Inc; De Smet (SD); On-site; USD 70,000 - 110,000; Full time

Job summary

Legend Seeds Inc in South Dakota seeks a Brand Experience and Field Marketing Manager to translate agronomic insights into powerful marketing strategies and content that strengthen both brands. The role travels the dealer network, researches plots, and captures real-world stories through photography and video to inform campaigns and product positioning.

The ideal candidate combines analytical thinking with storytelling and supports major events and launches.

Qualifications

• Minimum 5 years of professional marketing experience, preferably within agriculture.
• Strong understanding of production agriculture and the seed industry.
• Demonstrated experience in marketing strategy and campaign development.
• Professional photography and videography experience.
• Experience using DSLR/mirrorless camera systems.
• Ability to travel approximately 50%.
• Valid driver's license.

Responsibilities

• Travel regularly with sales, agronomy, and leadership teams to the field and events.
• Gather competitive intelligence, customer feedback, and market trends to guide marketing decisions.
• Monitor dealer and grower needs to identify emerging opportunities and unmet market demands.
• Evaluate campaign performance alongside field observations to improve future marketing initiatives.
• Develop reports and recommendations that influence marketing strategy and product positioning.
• Collaborate with product management, agronomy, and sales leadership to reflect real-world customer needs.
• Identify customer success stories, testimonials, and product performance opportunities.
• Develop and execute annual field content plans aligned with product launches and seasonal initiatives.
• Capture professional photography and cinematic video throughout the growing season.
• Produce brand, product, dealer success stories, testimonials, educational agronomy content, social media, recruitment videos, event reels, and field features.
• Coordinate and direct field video shoots and operate camera equipment, drones, lighting, and audio gear.
• Maintain organized digital asset libraries and work with design and digital marketing teams on integrated campaigns.

Job description

Description

Legend Seeds and YieldMaster Solutions are seeking a strategic, creative, and agriculture-focused marketing professional to bridge the gap between the field and the marketplace. The Brand Experience and Field Marketing Manager will be responsible for transforming agronomic insights, customer experiences, and market intelligence into compelling marketing strategies and content that strengthens both brands.

This individual will spend significant time traveling throughout our dealer network, research plots, and industry events gathering firsthand market intelligence, documenting real-world stories, and identifying emerging opportunities. They will combine analytical thinking with exceptional visual storytelling skills to produce impactful photography, videography, and marketing campaigns that resonate with dealers and growers.

The ideal candidate is equally comfortable walking a soybean field, interviewing a grower, flying a drone, presenting marketing recommendations, and helping execute a major company event.

Role Responsibilities:

Field Marketing & Market Intelligence:

• Serve as the marketing department's primary connection to the field by regularly traveling with sales, agronomy, and leadership teams.
• Gather competitive intelligence, customer feedback, and market trends to help guide strategic marketing decisions.
• Monitor dealer and grower needs to identify emerging opportunities and unmet market demands.
• Evaluate campaign performance alongside field observations to improve future marketing initiatives.
• Develop reports and recommendations that influence marketing strategy and product positioning.
• Collaborate with product management, agronomy, and sales leadership to ensure marketing efforts reflect real-world customer needs.
• Help identify customer success stories, testimonials, and product performance opportunities.

Content Strategy & Creative Production:

• Develop and execute annual field content plans aligned with product launches and seasonal marketing initiatives.
• Capture professional photography and cinematic video throughout the growing season.
• Produce:
  • Brand videos
  • Product videos
  • Dealer success stories
  • Customer testimonials
  • Educational agronomy content
  • Social media content
  • Recruitment videos
  • Event highlight reels
  • Documentary-style field features
• Coordinate and direct field video shoots.
• Operate professional camera equipment, drones, lighting, and audio equipment.
• Work closely with graphic designer and digital marketing staff to develop integrated campaigns.
• Maintain organized digital asset libraries.

Campaign Planning & Brand Execution:

• Assist in planning integrated marketing campaigns across multiple channels.
• Collaborate on annual marketing calendars and campaign execution.
• Ensure field messaging aligns with company branding and strategic priorities.
• Participate in campaign brainstorming and creative development sessions.
• Support product launches through coordinated field content and customer engagement.
• Provide recommendations using campaign analytics and market research.

Event Planning & Brand Representation:

• Assist with planning and execution of (including but not limited to):
  • Dealer Kickoff Meetings
  • Farm Shows
  • Customer Events
  • Field Days
  • Crop Tours
  • Product Launches
  • Media Events
• Coordinate photography and videography during company events.
• Manage event content creation before, during, and after events.

The responsibilities and scope of this role are subject to change and may evolve over time to align with the dynamic needs of the industry and the strategic priorities of the company. Flexibility and adaptability are essential, as this position may require adjustments to its focus and duties to support the continued growth and success of the organization.

Required Skillsets:

• Minimum 5 years of professional marketing experience, preferably within agriculture.
• Strong understanding of production agriculture and the seed industry.
• Demonstrated experience in marketing strategy and campaign development.
• Professional photography and videography experience.
• Experience using DSLR/mirrorless camera systems.
• Experience producing and editing video content.
• Ability to travel approximately 50%.
• Valid driver's license.

Desired Skillsets:

• Strategic marketing mindset
• Exceptional storytelling abilities
• Strong photography composition skills
• Advanced videography capabilities
• Video editing expertise
• Interviewing and communication skills
• Project management abilities
• Event coordination experience
• Data-driven decision-making
• Analytical thinking
• Strong writing and copywriting skills
• Ability to work independently while traveling
• Excellent organization and time management
• High attention to detail
• Professional presentation skills