Digital Marketing Specialist

AdeptAg; Oberlin (OH); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Generous 401K

Medical, Dental, Vision

Company Paid Life Insurance

Voluntary Life Insurance and Insurance

Disability Insurance

Voluntary life insurance

Voluntary accident insurance

Disability insurance

Job summary

A leading company in controlled environment agriculture seeks a skilled Digital Marketing Specialist in Oberlin, OH. This role entails website and video management, alongside content production and analytics. The ideal candidate will have a bachelor's degree in marketing, 3-5 years of experience in digital marketing, and proficiency in tools like WordPress and HubSpot. This position offers a competitive compensation package and the chance to work in a dynamic team environment.

Qualifications

• 3-5 years of experience in Digital Marketing or similar.
• B2B experience in manufacturing or agriculture is preferred.
• Proficiency in video editing and website management.
• Proficiency in video editing and content production tools.
• Strong written and verbal communication skills.

Responsibilities

• Manage the company's WordPress website and execute SEO updates.
• Coordinate and edit video content for marketing strategies.
• Support content development and email campaigns in HubSpot.
• Analyze performance data using Google Analytics and reporting.

Skills

Video editing proficiency

Website management

Collaboration skills

Communication skills

Google Analytics proficiency

Education

Bachelor's degree in marketing or related field

Tools

WordPress

HubSpot

Adobe Creative Suite

Google Analytics

Final Cut Pro

Google Analytics

YouTube Analytics

Excel

HTML/CSS basics

Job description

Overview

We are seeking a highly skilled Digital Marketing Specialist to join our marketing team in Oberlin, OH. The Digital Marketing Specialist is a hands-on technical execution role responsible for website management, video production and editing, written content support, and marketing analytics. This position reports to the Director of Marketing and works in close collaboration with the Marketing Assistant and cross-functional teams across the organization. The ideal candidate is a self-starter who takes initiative and stays organized when balancing multiple projects.

AdeptAg LLC is a leader in the controlled environment agriculture industry as an integrator of growing solutions for our customers both domestic and international. AdeptAg is constantly helping to meet the challenges of today’s growers with innovative and cost-efficient solutions.

Competitive Compensation Package, including Generous 401K (with Company Paid Contribution), Medical, Dental, Vision, Company Paid Life Insurance, Voluntary Life Insurance, Voluntary Accident Insurance and Disability Insurance.

Responsibilities

Website Management

• Maintains the company WordPress website, including structure, backend and content updates, technical enhancements and broken link fixes
• Manage updates across product pages, careers, news, and other key website sections
• Collaborate with appropriate internal teams to ensure product accuracy, brand consistency, and customer-friendly site experience
• Executes SEO updates including on-page elements like metadata, tags, and keyword integration to support search visibility and rankings
• Maintains the digital catalog app used on RSM iPads, ensuring product data, branding, and user experience are consistent and up to date

Content Production - Video

• Collaborates with the Director of Marketing to align video content with overall digital media strategy, messaging, and brand tone
• Coordinates the capture and organization of visual content from customer visits and internal projects; leverages field teams to collect footage when appropriate
• Edits video content to align with brand and strategy
• Owns and manages AdeptAg's YouTube channel, including uploads, SEO metadata, thumbnails, and performance reporting
• Coordinates with the Marketing Assistant on video distribution to social media platforms (LinkedIn, Instagram, TikTok)
• Ensures all video content is brand-aligned, current, and optimized for cross-channel use (website, social media, etc.)
• Maintains the central photo/video library, ensuring content is accessible, properly labeled, and stored for Sales and Marketing use

Content Production - Written & Email

• Supports content development for articles, case studies and marketing campaigns in collaboration with the marketing team
• Assists with email campaign creation and copywriting in HubSpot, including drafting copy, building emails, and supporting workflow setup

Analytics & Reporting

• Monitors and analyzes performance data across Google Analytics, YouTube Analytics, and HubSpot
• Develops and maintains monthly KPI reports to track marketing performance and inform strategy

Qualifications

• Bachelor's degree in marketing, communications, business, or related field preferred
• 3-5 years of experience in Digital Marketing, Content Marketing or similar
• B2B experience (manufacturing, agriculture, horticulture, or industrial preferred)
• Video editing proficiency (Premiere Pro, Final Cut, or similar) and working videography/photography skills
• Website management experience in WordPress, including content updates, backend collaboration, and minimal coding (HTML, CSS)
• HubSpot experience preferred; experience with similar platforms (e.g., Mailchimp, Constant Contact)
• Working knowledge of Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator)
• Proficiency in Google Analytics and YouTube Analytics
• Microsoft Excel proficiency
• Strong collaboration and communication skills across cross-functional teams
• Excellent written and verbal communication skills

If you are a self-starter with a strong work ethic and a passion for excellence, we encourage you to apply for this exciting opportunity.