Brand & Events Manager

Solid State Marketing; San Diego (CA); On-site; USD 65,000 - 95,000; Full time

Job summary

Solid State Marketing is seeking a Brand & Events Manager to grow a portfolio of restaurant, hospitality, and lifestyle brands through creative marketing initiatives and strategic partnerships.

You'll lead brand development, plan and execute events and activations, and build community relationships, collaborating with cross-functional teams to deliver cohesive brand experiences that resonate with audiences and drive growth.

Qualifications

• 2+ years of brand management, marketing or events experience.
• Strong brand-building and consumer engagement skills.
• Excellent written and verbal communication.
• Proven relationship-building abilities.
• Entrepreneurial self-starter with ownership mindset.
• Ability to manage multiple brands in a fast-paced environment.
• Familiarity with hospitality and lifestyle trends.

Responsibilities

• Develop and strengthen client brands across consumer touchpoints.
• Identify opportunities for brand awareness, engagement and loyalty.
• Plan grand openings, influencer events and community activations.
• Oversee events logistics from planning to post-event recap.
• Coordinate with venues, vendors and production teams.
• Track brand initiatives and campaign performance.

Skills

Brand management

Marketing

Event planning

Project management

Communication

Relationship-building

Entrepreneurial mindset

Social trends

Job description

We're looking for a creative, strategic, and highly organized Brand & Events Manager to join our growing team. This role is responsible for helping develop, grow, and strengthen a portfolio of restaurant, hospitality, and lifestyle brands through creative marketing initiatives, strategic partnerships, community engagement, and brand experiences.

The position is primarily focused on brand development and growth, including identifying new opportunities, developing campaigns and promotions, building partnerships, and bringing client brand initiatives to life. Events and activations are also an important part of the role, including grand openings, influencer events, community activations, and other experiences that support broader brand and marketing goals.

The ideal candidate is a creative thinker who understands how to build a recognizable brand, stays current on hospitality and cultural trends, and can confidently take ideas from concept through execution.

Responsibilities:

Brand Development

• Help develop, grow and strengthen client brands across all consumer touchpoints.
• Maintain consistency in brand identity, messaging, voice and overall experience.
• Identify creative opportunities to increase brand awareness, engagement and loyalty.
• Develop brand concepts, campaigns and initiatives that support client goals and long-term growth.
• Identify opportunities for brands to remain relevant, distinctive and connected to their target audiences.
• Stay current on hospitality, lifestyle, consumer and cultural trends to identify new opportunities.
• Ensure marketing initiatives, partnerships and experiences align with each client’s overall brand vision.
• Develop creative marketing campaigns and brand initiatives.
• Assist with promotional calendars, social media initiatives and content planning.
• Develop concepts around launches, seasonal moments, promotions and other key brand initiatives.
• Identify opportunities to extend campaigns across social media, digital marketing, PR, partnerships, influencers and in-person experiences.
• Collaborate across creative, social, PR and marketing efforts to bring brand concepts to life.
• Help ensure creative execution remains cohesive and aligned with each client’s brand and goals.

Partnerships & Community Growth

• Build and maintain relationships with influencers, local businesses, community organizations and industry partners.
• Identify strategic partnership, collaboration and sponsorship opportunities.
• Develop initiatives that increase brand awareness, customer loyalty and community engagement.
• Identify opportunities for brands to establish a stronger presence within their local communities.
• Cultivate relationships that can lead to future collaborations and brand opportunities.
• Represent client brands at relevant networking events, community events and industry functions.

Event Management & Brand Activations

• Develop and execute events and activations that support broader brand and marketing goals.
• Plan grand openings, influencer events, community activations, partnership events and special brand experiences.
• Oversee event logistics from initial planning through execution and post-event recap.
• Coordinate with venues, vendors, partners, talent and production teams as needed.
• Ensure every activation reflects the identity, quality and vision of the brand.
• Identify opportunities to extend events through social media, PR, influencer content and partnerships.
• Assist with event budgets, timelines and operational planning.

Operations

• Track brand initiatives, campaigns and event performance and provide recommendations for improvement.
• Maintain marketing calendars, planning documents and internal systems.
• Manage timelines and help keep brand initiatives and activations moving forward.
• Coordinate deliverables and ensure projects are completed accurately and on schedule.
• Support additional brand initiatives and special projects as needed.

Required Qualifications

• 2+ years of experience in brand management, marketing, events, hospitality or a related field preferred.
• Strong understanding of brand building, marketing and consumer engagement.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Strong relationship-building abilities.
• Creative thinker with an eye for identifying new brand and marketing opportunities.
• Self-starter with an entrepreneurial mindset and ability to take ownership of projects.
• Ability to manage multiple brands, initiatives and deadlines in a fast-paced environment.
• Familiarity with Instagram, TikTok and current social media and cultural trends.
• Flexibility to attend occasional evening and weekend events as needed.

Preferred

• Experience with hospitality, restaurant or lifestyle brands.
• Experience with influencer marketing, partnerships, community marketing or events.
• Familiarity with social media, PR and digital marketing.

What We’re Looking For

• Self-starter mentality.
• Detail-oriented and deadline-driven.
• Creative thinker with strong execution skills.
• Strong relationship-building abilities.
• Comfortable managing multiple projects in a fast-paced environment.
• Passion for hospitality, lifestyle brands, marketing and experiences.
• Problem-solver who takes ownership of projects.
• Competitive pay based on experience.
• Performance-based growth opportunities.
• Opportunity to work across a diverse portfolio of hospitality and lifestyle brands.
• Access to industry events and networking opportunities.
• Fast-track career growth in a growing agency.