Brand Events Lead — Remote & Scalable Activations

Socket.dev; San Francisco (CA); Remote; USD 153,000 - 269,000; Full time

Benefits offered by this job

Health insurance

Dental & vision coverage

Retirement plan

Parental leave

Paid time off

Sick leave

Job summary

Figma, a leader in design collaboration, seeks a Brand Events Manager to own the strategy and execution of brand-focused events—from intimate gatherings to large activations. You’ll work with brand, creative, and comms to deliver experiences that resonate with the Figma community, balancing strategy with hands-on production across US hubs or remote work.

You’ll have 10+ years in event marketing, excel at managing full lifecycle, and scale teams while delivering measurable results across

Qualifications

• 10+ years of experience in event marketing or brand activations.
• Experience growing and scaling brand events teams.
• Full lifecycle management from concept to post-event measurement.
• Ability to collaborate with creative teams and external agencies.

Responsibilities

• Develop and execute brand events aligned with broader objectives.
• Lead end-to-end production of brand events, including concepting, direction, vendors, on-site, and post-event analysis.
• Collaborate with brand creative to develop event identities and experiential elements.
• Develop and manage relationships with production agencies and venue partners.
• Track event performance metrics and connect to awareness and affinity goals.
• Grow and scale the Brand Events team.

Skills

Brand events

Event marketing

Experiential production

Team leadership

Vendor management

Metrics & analysis

Strategic planning

Job description

Figma, a leader in design collaboration, seeks a Brand Events Manager to own the strategy and execution of brand-focused events—from intimate gatherings to large activations. You’ll work with brand, creative, and comms to deliver experiences that resonate with the Figma community, balancing strategy with hands-on production across US hubs or remote work.

You’ll have 10+ years in event marketing, excel at managing full lifecycle, and scale teams while delivering measurable results across