Brand Events Manager

Figma; San Francisco, Northern (CA, KY); Hybrid; USD 153,000 - 269,000; Full time

Benefits offered by this job

Equity

Health benefits

Retirement plan

Parental leave

Paid time off

Job summary

Figma, a leader in collaborative design, seeks a Brand Events Manager to own the strategy and execution of brand-focused events—from intimate gatherings to large activations—within our Experiential Marketing team. This role blends brand and experiential production to create meaningful experiences for the Figma community.

The position is full-time, remote in the United States, with opportunities to grow the Brand Events team and work across brand, creative, and comms to drive impact.

Qualifications

• 10+ years of experience in event marketing, experiential marketing, or brand activations.
• Experience growing and scaling teams and managing full event lifecycles.
• Ability to collaborate with creative teams to develop event identities and experiences.

Responsibilities

• Develop and execute brand events aligned with broader marketing goals.
• Lead end-to-end production of Figma-owned brand events, from concept to on-site execution and post-event analysis.
• Collaborate with brand creative team on identities, spatial design, and experiential elements.
• Manage relationships with external agencies, venues, and experiential firms.
• Track event performance and connect to awareness, sentiment, and affinity goals.
• Grow and scale the Brand Events team.

Skills

Event marketing

Experiential marketing

Brand activations

Team leadership

Job description

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

We believe bringing the Figma brand to life through in-person experiences is a critical part of how we engage with our community. As a Brand Events Manager, you'll own the strategy and execution of our brand-focused events — from intimate gatherings to large-scale activations — and conceptualize, produce, and measure those experiences. You'll sit within our Experiential Marketing team and work closely with brand, creative, and comms to create meaningful brand experiences that resonate with the Figma community. This is a great fit for someone who lives at the intersection of brand and experiential production, has experience growing and scaling teams, and knows how to balance strategy with execution.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

• Develop and execute brand events, ensuring alignment with Figma's broader brand and marketing objectives
• Lead end-to-end production of Figma-owned brand events, including concept development, creative direction, vendor management, on-site execution, and post-event analysis
• Collaborate closely with the brand creative team to develop compelling event identities, spatial design concepts, and experiential elements that bring the Figma brand to life
• Develop and manage relationships with external production agencies, venue partners, and experiential design firms
• Track and report on event performance metrics, connecting brand events to awareness, sentiment, and affinity goals
• Grow and scale the Brand Events team

We'd love to hear from you if you:

• Have 10+ years of experience in event marketing, experiential marketing, or brand activations, ideally at a high-growth technology company or creative agency
• Have extensive experience managing the full event lifecycle — from strategic planning and creative concepting through production, on-site execution, and post-event measurement
• Are skilled at working with creative teams and external agencies to develop spatial design concepts, visual identities, and experiential elements for events
• Have experience growing and managing teams.

While it's not required, it's an added plus if you also have:

• Experience using Figma

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location.

Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage; retirement benefits with company contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; and paid time off. Figma provides paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minimum Wage Act and related regulations. Exempt employees are eligible for employer‑provided paid flexible PTO in addition to flexible paid sick leave. PTO is subject to manager approval. Additional benefits may include company recharge days, cell phone and home internet reimbursements, and a number of lifestyle spending accounts. Figma also offers sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles. All compensation and benefits are subject to applicable plan terms and may be modified by Figma at any time, consistent with applicable law.

Annual Base Salary Range:

$153,000 - $269,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [e-mail] . These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

• Holding interviews in an accessible location
• Enabling closed captioning on video conferencing
• Ensuring all written communication be compatible with screen readers
• Changing the mode or format of interviews

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice .