Brand & Engagement Director for Music Education

PYO Music Institute; Philadelphia (Philadelphia County); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

Health, dental, and vision insurance (

15 days PTO and holidays

Job summary

PYO Music Institute in Center City, Philadelphia, seeks a Director of Marketing & Communications to develop strategies and content that engage students, families, audiences, and donors. You will lead media relations, social media, print materials, and advertising while coordinating across departments and with senior leadership.

The role drives audience development, recruitment, and community outreach, shaping PYOMI’s visibility through industry trends and current best practices.

Qualifications

• Bachelor’s degree in marketing, communications, or related field; master’s degree preferred
• Five years or more of marketing and/or communications experience preferred
• Strong digital marketing, public relations, and brand management skills
• Exceptional verbal and written communication skills
• Strong organizational and project management skills, with attention to detail and the ability to manage competing deadlines
• Ability to work both independently and as a part of a collaborative team in a fast-paced, deadline-driven environment
• Experience with photography, videography, and photo and video editing is a plus
• Proficiency with Microsoft Office, Mailchimp, Adobe InDesign, Canva, and WordPress; familiarity with CRM/ticketing and e-commerce platforms preferred
• Ability to work flexible hours including evenings and weekends

Responsibilities

• Develop and implement communications campaigns to promote and maintain the positive image of PYOMI; liaise with media and secure press coverage across channels
• Develop short- and long-term communications strategies to support recruitment, auditions, concert attendance, and donations
• Maintain media lists, write releases and advisories, publish blog posts, and archive institutional coverage
• Coordinate communications with senior leadership and support fundraising campaigns
• Develop and implement social media strategy; create content with stakeholders and manage daily posting and engagement
• Manage paid social media and digital advertising campaigns (Meta and Google Ads)
• Oversee Student Social Media Council from recruitment to content planning and review
• Write, design, edit, and produce marketing materials (brochures, flyers, programs, website content)
• Coordinate concert program content and prepare final files for production
• Maintain brand guidelines and a library of marketing assets
• Develop print and digital advertising campaigns to meet revenue goals and manage invoices
• Manage branded merchandise and the online store
• Oversee production timelines and budget tracking; prepare board reports
• Maintain website content in WordPress and public profiles; manage email lists and audience segments
• Coordinate relationships with external vendors (designers, web developers, printers) and manage timelines and proofs
• Perform other duties as assigned

Skills

Digital marketing

Public relations

Brand management

Verbal and written communication

Organizational skills

Project management

Collaboration

Education

Bachelor’s degree in marketing, communications, or related field

Master’s degree preferred

Tools

WordPress

Canva

Adobe InDesign

Mailchimp

Microsoft Office

CRM/ticketing platforms

E-commerce platforms

Job description

PYO Music Institute in Center City, Philadelphia, seeks a Director of Marketing & Communications to develop strategies and content that engage students, families, audiences, and donors. You will lead media relations, social media, print materials, and advertising while coordinating across departments and with senior leadership.

The role drives audience development, recruitment, and community outreach, shaping PYOMI’s visibility through industry trends and current best practices.