Director of Marketing & Communications

Deacon Recruiting; San Antonio (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Youth Orchestras of San Antonio (YOSA) seeks a Director of Marketing & Communications to lead brand strategy during a transformational period as they open a new campus.

You will build a long-term marketing plan, manage a team, drive visibility locally, statewide, and nationally, and partner with executive leadership on integrated campaigns to support enrollment, fundraising, and community engagement.

Qualifications

• Experienced Marketing Leader with brand management and attendance-based marketing experience.
• Hands-on media and digital oversight imperative.
• Agency experience is an added plus.

Responsibilities

• Foster the brand of YOSA to carry it forward into the next phase of evolution for the organization.
• Serve as a key member of the senior leadership team, building a long-term marketing strategy to promote long-term growth.
• Lead a high-performing team, including interns.
• Lead YOSA’s brand and public presence, driving visibility locally, statewide, and nationally through innovative marketing, social media and PR initiatives.
• Partner directly with executive leadership to create integrated campaigns that fuel enrollment, fundraising, audience growth, and community engagement.
• Support internal team members and external partners in communications and public relations.
• Develop and execute an integrated owned, earned and paid media and content strategy; managing the relevant data sources and platforms; utilizing metrics to guide the team and organization in strategic decisions.
• Build meaningful community relationships with media, business leaders, sponsors, and arts advocates across the region.

Skills

Brand management

Marketing leadership

Strategic planning

Media oversight

Public relations

Data analytics

Team mentorship

Tools

Mail Chimp

InDesign

Adobe Creative Suite

Salesforce

Job description

Director of Marketing & Communications

San Antonio, Texas

Youth Orchestras of San Antonio (YOSA) changes lives by providing shared musical experiences that unlock possibility and foster belonging for youth of all backgrounds. YOSA is working to help the next generation of musicians find their voices, build their confidence, and create a more connected community through the shared language of music. Musicians experience instruction from San Antonio’s most respected professional musicians and music educators, perform in professional concert venues, build skills that transfer to future success, and make lasting friendships with their peers.

Currently in the midst of a capital campaign, YOSA will open its new home campus in 2027, featuring a state-of-the-art concert hall and practice suites. This is an exciting time of transformation at YOSA and will allow for an even greater impact on young musicians.

The Director will… During a transformation time, work to shape the voice of one of the nation's premier youth orchestras and tell impactful stories that inspire students, families, donors, and the community.

Responsibilities

• Foster the brand of YOSA to carry it forward into the next phase of evolution for the organization.
• Serve as a key member of the senior leadership team, building a long-term marketing strategy to promote long-term growth.
• Lead a high-performing team, including interns.
• Lead YOSA’s brand and public presence, driving visibility locally, statewide, and nationally through innovative marketing, social media and PR initiatives.
• Partner directly with executive leadership to create integrated campaigns that fuel enrollment, fundraising, audience growth, and community engagement.
• Support internal team members and external partners in communications and public relations.
• Develop and execute an integrated owned, earned and paid media and content strategy; managing the relevant data sources and platforms; utilizing metrics to guide the team and organization in strategic decisions.
• Build meaningful community relationships with media, business leaders, sponsors, and arts advocates across the region.

Background & Qualifications

• Experienced Marketing Leader, with heavy brand management and attendance-based marketing experience; must have hands-on experience to include media and digital oversight imperative.
• Agency experience is an added plus!
• Dynamic leader that can combine creativity with strategy, leveraging data, analytics, digital marketing, and public relations to advance YOSA’s mission.
• Proven mentor that has excelled in developing professionals to grow to their full potential.
• Passion for keeping music education at the forefront for San Antonio Youth.
• Experienced with: Mail Chimp, InDesign, Adobe & Sales Force preferred.