Brand & Editorial Marketer — Shape TLDR’s Voice

TLDR; United States; Remote; USD 168,000 - 243,000; Full time

Benefits offered by this job

Health benefits

401(k) Plan

Paid parental leave

Home office stipend

Learning & Development stipend

Flexible PTO

Biannual team offsites

Job summary

TLDR is seeking a Brand & Editorial Marketer to shape TLDR’s voice, craft compelling editorial content, and build a data-informed content engine that fuels Sales and Growth. You will own the editorial calendar, collaborate with Growth, Product Marketing, and Demand Generation, and lead a zero-to-one brand function.

You’ll turn positioning into narratives, manage freelance writers, and develop B2B assets while testing new formats like video and social campaigns, reporting to the VP of Marketing.

Qualifications

• 7–10 years of content or editorial experience, with deep expertise in either B2B SaaS or media/newsletters and familiarity with the other.
• Strong editorial and brand instincts, with experience owning an editorial calendar, developing brand voice and tone, and writing and editing across long- and short-form content.
• A strategic, data-informed approach to content, using metrics like traffic, CTR, engagement, and attribution to understand performance.
• Cross-functional experience, including partnering with Sales or Account Management on buyer-facing content and managing freelance or contract writers.

Responsibilities

• Define TLDR’s voice. Turn our positioning into a clear brand story, own our voice and tone guidelines, and help shape executive and thought-leadership content.
• Own the editorial strategy and story pipeline. Build the content calendar and develop the themes, angles, and stories that fuel our owned social, Growth, and Demand Generation channels.
• Turn data into insight. Partner with Strategy & Ops to transform first-party audience and performance data into trend reports, predictions, and other publishable content.
• Create content that builds the brand and supports Sales. Develop B2B assets for Sales and Account Management, consumer-facing brand work, and test new formats and channels such as video, social campaigns, and creative brand projects.
• Set the editorial bar. Own quality across Content Studio and partner with our curators to ensure a consistent TLDR voice across the brand.

Skills

Content/Editorial experience

Editorial instincts

Data-informed content

Cross-functional collaboration

Brand building

Job description

TLDR is seeking a Brand & Editorial Marketer to shape TLDR’s voice, craft compelling editorial content, and build a data-informed content engine that fuels Sales and Growth. You will own the editorial calendar, collaborate with Growth, Product Marketing, and Demand Generation, and lead a zero-to-one brand function.

You’ll turn positioning into narratives, manage freelance writers, and develop B2B assets while testing new formats like video and social campaigns, reporting to the VP of Marketing.