Brand Director, Reveal: Growth & Narrative Lead

Tactacam; Billings (MT); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health & Wellness benefits

Paid leave including hunting holidays

401(k) retirement plan

Outdoor-centric culture and gear perks

Remote-first flexibility

Job summary

Tactacam is seeking a Brand Director for Reveal to own the category's leadership through strategic brand building, positioning and storytelling. You will partner with Product, CX, and Performance to drive growth and ensure the brand promise translates into real customer experiences.

You will lead a small brand marketing team, develop messaging, and define GTM for new products, apps and partnerships in a fast-paced, outdoor-focused environment.

Qualifications

• 5+ years of brand management, marketing strategy or product marketing.
• Proven track record owning and growing a brand, not just supporting one.
• Deep understanding of brand positioning, customer insight and messaging frameworks.
• Experience partnering with creative teams to bring strategy to life.
• Experience leading and developing a team.
• Strong cross-functional leadership, with the ability to influence without direct authority.

Responsibilities

• Own Reveal's brand strategy, positioning and long-term narrative.
• Define campaign strategies, audiences and success metrics across DTC, retail, partnerships and community.
• Lead Reveal's annual and quarterly brand planning and GTM for new products, apps and features.
• Partner with Creative Director to shape creative direction and storytelling.
• Act as the internal voice of the customer across Product, CX, Sales and Leadership.

Skills

Brand leadership

Marketing strategy

Product marketing

Cross-functional leadership

Executive communication

Growth mindset

Job description

Tactacam is seeking a Brand Director for Reveal to own the category's leadership through strategic brand building, positioning and storytelling. You will partner with Product, CX, and Performance to drive growth and ensure the brand promise translates into real customer experiences.

You will lead a small brand marketing team, develop messaging, and define GTM for new products, apps and partnerships in a fast-paced, outdoor-focused environment.