Brand Director

Marine Layer; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Marine Layer in San Francisco seeks a Brand Content & Communications Director to drive creative strategy and the style storytelling behind every brand touchpoint. The role will lead the creative production, translate product launches into a sharp brand narrative, and collaborate with merchandising, product, and marketing to keep Marine Layer on trend and On Brand.

You'll manage copywriting and design teams, push for strong visual hierarchy, and maintain an elevated, distinct fashion point of

Qualifications

• 10–15 years in brand/creative/editorial leadership roles with fashion/apparel experience
• Proven ability to translate product launches into brand narratives
• Experience managing copywriting and design teams

Responsibilities

• Lead multi-channel content that drives engagement and brand relevance
• Set seasonal content strategy rooted in product and trend
• Develop briefs defining narrative, visual tone, and messaging hierarchy
• Directly manage Copywriting and Design teams for on-brand storytelling

Skills

Brand strategy

Creative direction

Editorial leadership

Fashion & apparel expertise

Team management

Copywriting

Visual storytelling

CMS proficiency

Content strategy

Tools

CMS (Content Management System)

Creative production workflows

Job description

Marine Layer is building out our creative team to reach the next phase of our ambitious brand goals; elevating our distinct POV in pursuit of becoming the next great California apparel brand. We’re looking for a Brand Content & Communications Director to drive creative strategy and the style storytelling behind every brand & seasonal customer touchpoint.

The Brand Content Director will drive a large portion of our creative production, translating what's launching into a sharp brand narrative that elevates our fashion POV. It’s important that this person has experience working in fashion apparel and is passionate about style, apparel and can demonstrate an eye for design, and visual communication, as well as a strong point of view on message.

Team & Reporting Structure

• Reports to the Senior Director, Creative (CD)
• In partnership with CD, BCD works closely with marketing and product teams to generate campaigns and bring our product and brand to life in an aspirational way
• Directly manages copywriting and graphic design teams
• Partners closely with Design & Art Production (creative producers, photography art direction)

Key Responsibilities

• In Partnership with the CD, bring to life and maintain a recognizable point of view on trend, styling, and visual storytelling that customers associate with Marine Layer
• Partner with Merchandising and Product teams to stay close to what's actually new, directional, or noteworthy each season
• Set the content strategy for every seasonal moment, rooted in product and trend, expressed through both message and visual direction
• Develop multi-channel content that drives engagement, community growth, and brand relevance
• Translate commercial and launch priorities into sharp creative briefs that define narrative, visual tone, and message hierarchy for copy and graphic design
• Manage and develop the Copywriting and Design teams, holding both to a consistent, elevated bar for craft, taste and On Brand Storytelling
• Push design and copy to work as one idea: strong visual hierarchy paired with a clear message, not two disciplines executed in parallel

What Success Looks Like

• Elevated seasonal creative output and intentional brand campaigns across all customer touch points
• Customers and internal stakeholders describe Marine Layer content as having a distinct fashion point of view that is lighthearted and cool
• Briefs are enriched with strategic goals and message hierarchy
• The copywriting and design teams have clear direction and produce work that needs less rework or reactive editing

Qualifications & Experience

• 10-15 years of experience in brand, creative, or editorial leadership roles, with meaningful time in fashion, apparel, or a closely related lifestyle category
• Comfort partnering with merchandising, product, and marketing teams to stay grounded in what's actually happening with product
• Strong, demonstrated taste in visual design & message hierarchy: an eye for layout, typography, image selection and copywriting
• Demonstrated track record of developing and communicating a fashion point of view through visual storytelling and creative direction
• Experience managing and developing both design and copywriting teams, with the ability to give direct, specific creative feedback in both disciplines
• Proficiency with content management systems and creative production workflows
• Deep understanding of the fashion landscape, markets, trends, seasonal calendars and digital culture

Marine Layer is proud to be an equal opportunity employer that welcomes applicants and employees of all genders, races, backgrounds, orientations, and nationalities.

Marine Layer is proud to be an equal opportunity employer that welcomes applicants and employees of all genders, races, backgrounds, orientations, and nationalities.