Brand & Digital Growth Director

Procter & Gamble

Fayetteville (AR)

On-site

USD 144,000 - 190,000

Full time

33 hours ago
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Benefits offered by this job

Healthcare benefits

Job summary

Procter & Gamble is seeking a Brand & Digital Director to lead marketing for the Sam’s Club customer team. The role focuses on performance marketing and digital acceleration, transforming consumer insights into digital engagement and aggressive growth in a dynamic retail environment.

The ideal candidate will drive digital-first strategies, leverage analytics, and build capabilities across P&G brands to win at the point of sale. This is a senior leadership role in a fast-paced team.

Qualifications

  • Bachelor's degree required; MBA preferred.
  • 8+ years of digital marketing experience with performance marketing focus.
  • Experience in digital commerce fundamentals, marketing tech, and data-driven strategies.
  • Proven ability to drive measurable growth and retail execution.

Responsibilities

  • Own and drive digital growth strategy and execution across platforms.
  • Develop performance marketing plans to improve conversion and traffic.
  • Lead digital media activation within Sam's Club ecosystem.
  • Translate consumer insights into effective digital programs.
  • Define and champion the digital vision for P&G at Sam's Club.
  • Utilize A/B testing and optimization to improve campaigns and landing pages.
  • Monitor KPIs to optimize media investments and content.

Skills

Digital marketing leadership
Performance marketing
Digital acceleration
Shopper marketing
Cross-functional leadership

Education

Bachelor's degree
Master's degree (MBA preferred)

Tools

Marketing technology platforms
AI and algorithms
Retail media platforms

Job description

Procter & Gamble is seeking a Brand & Digital Director to lead marketing for the Sam’s Club customer team. The role focuses on performance marketing and digital acceleration, transforming consumer insights into digital engagement and aggressive growth in a dynamic retail environment.

The ideal candidate will drive digital-first strategies, leverage analytics, and build capabilities across P&G brands to win at the point of sale. This is a senior leadership role in a fast-paced team.

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